Our recent articles have discussed legislation, going green, junk mail, direct mail, and marketing email. If these three issues should collide, this perfect storm could send CMO’s reeling.
Our recent articles have discussed legislation, going green, junk mail, direct mail, and marketing email. If these three issues should collide, this perfect storm could send CMO’s reeling.
Can it be that email –otherwise known as the darling of communication for the marketing community has hit a bump? Have marketers seen a rise in their unsubscribe rates or a drop in their open rates?
My recent poll results were very similar to the recent surveys on the topic “what people do with the promotional inserts which accompany your bills and statements in the mail”.
The baby boomer generation is in need of information. They are on the edge of technology but have not been able to embrace most things that could be useful to link them to information, Transpromo can help!
Social trending, the economy, and transpromo
As the economy turns, the presidential rhetoric heightens; the consumer grows weary and tired.
My next series of articles are based on Therapy. Like any good relationship counselor, I am going to present idea’s and thoughts on repairing the relationship between the Marketer and their customer.
According to the Federal Interagency Forum on Aging, health related services are the biggest concern among the 65 years and older.
What is a transactional statement?
A transactional document typically outlines an agreement, terms and conditions, and or financial obligations. Some examples of transaction documents are …
There’s no place like home! My grandmother responded no differently when we asked her to move into an assisted living home. Like most Americans, she simply wanted to stay home. The truth is …
I have read countless articles on on TransPromo and personalization, but none have addressed any true social issues. Once in a while I see an evangelist stating…
WOOF, Some people think that B to B is more difficult to market than training your loyal best friend…
Article 5 of 6 – Trying together the mailbox experience with the instore experience.
I agree with Kemal of Madison-Advisors, he states that effective communication must be targeted, relevant and timely…
In researching again transpromo, I came across Maria Bruno-Britz‘s blog for Bank Systems and Technology website. She was researching if the bank statement itself would be a marketing tool or would folks migrate over to e-statements. I like her article and think it is a good read. It is similiar to my posting on the…
Here’s a little background on how this transaction occurred. I had recently moved from Atlanta to Denver for a new job. I arrived in Denver about three weeks before any of my suits, shirts, shoes or ties arrived. In a desperate situation, I searched the Denver Post and was hoping for a ”one day sales” since I had…