All Entries Tagged With: "Transpromo"

Transpromo Assisting the Healthcare Industry

According to the Federal Interagency Forum on Aging, health related services are the biggest concern among the 65 years and older.

Common Questions and Answers

What is a transactional statement?

A transactional document typically outlines an agreement, terms and conditions, and or financial obligations. Some examples of transaction documents are …

Transpromo can help ease the housing issues of the aging population

There’s no place like home! My grandmother responded no differently when we asked her to move into an assisted living home. Like most Americans, she simply wanted to stay home. The truth is …

Business-2-Baby Boomer? (A Transpromo Exclusive for the 75 and older crowd)

I have read countless articles on on TransPromo and personalization, but none have addressed any true social issues. Once in a while I see an evangelist stating…

Transpromo can Help Building Loyalty in B-2-B

WOOF, Some people think that B to B is more difficult to market than training your loyal best friend…

Part 5: We got you to the retail store, now what?

Article 5 of 6 – Trying together the mailbox experience with the instore experience.

Part 4: Transpromo, Making the Customer Communication Targeted, Relevant and Timely

I agree with Kemal of Madison-Advisors, he states that effective communication must be targeted, relevant and timely…

More on Paper vs E Statements…

In researching again transpromo, I came across  Maria Bruno-Britz‘s blog for Bank Systems and Technology website.   She was researching if the bank statement itself would be a marketing tool or would folks migrate over to e-statements.  I like her article and think it is a good read.  It is similiar to my posting on the [...]

Part 3: Transpromo, “It’s in the Mail”

Here’s a little background on how this transaction occurred.  I had recently moved from Atlanta to Denver for a new job.  I arrived in Denver about three weeks before any of my suits, shirts, shoes or ties arrived.  In a desperate situation, I searched the Denver Post and was  hoping for a ”one day sales” since I had [...]

Part 1: What is Transpromo-Live?

Kemal Carr made an excellent point in his article, Relationship Statements.  Carr stated that we need to create more sticky relationships with our customers.  I think that is what transpromo-live is all about – deepening the customer relationship, growing loyalty, and strengthening the brand by leveraging the multi-channel.  (Delivering targeted, relevant promotional messages to the [...]

Will the iPod generation want paper or electronic bill presentment?

I have been frequently traveling and now have become increasingly dependent upon my iPhone. Not alone with my addiction, I saw many young people on the plane with Apple’s signature white ear plugs watching video’s, playing games, and listening to music. I began to wonder – would the iPod generation even want to have paper bills and [...]