Tag Archive: Transpromo

Results are in: Electronic Delivery vs. Traditional Mail

Results Highlight the Value of Relevancy in Print and Consumers’ Trust for Printed Communications Over Email

Twitter is not that Social

According to reports, Twitter has the lowest customer retention rating and the is the least social “network” when when compared to facebook.

TransPromo Now or Never? Are we talking to ourselves again?

We go to print centric trade shows and talk transpromo to the already converted. We tell everyone the time has come, the time is now – now go and be transpromo. Are we talking to ourselves again?

Precision Marketing! – InfoPrint Gives Away TransPromo Tools!

Need some new tools to refresh the old toolkit? Ever wondered how others are selling TransPromo? If so, check out this posting!

Are You Bitter Over Twitter?

Many have stated that newspapers and magazines could not compete with that little blue bird.

Data Analytics Drive Results

A core methodology of TransPromo is and should be Data Analytics.

Dropping 2009 Ad Spend, USPS Reduced Work Week, creates TransPromo Opportunity

Reduced advertising spend, USPS potentially reduced work week means more mail, on few days. Is your direct mail ready to compete?

One thing you don’t know about the Best Western Transpromo Pilot?

Much of the press has touted Best Western’s TransPromo pilot results. Achieving a 278% ROI in the worse financial crisis by promoting travel and a credit card use was a risky move. But …

Target Marketing Magazine reports “The Nuts and Bolts of TransPromo”

When TransPromo can be highlighted in a marketing or mainstream publication, it benefits the industry by creating awareness.    Please stop by Target Marketing for a quick read

2009 Predictions (The World and TransPromo!)

The change in the white house will send the signal to the world, that America is changing. The reinvestment of dollars back into America will create new pride in our products and services. The changing of the guards will symbolize new hope and birth the New Economy.

Best Western Pinches the Grinch this season and delivers lifts of 15%-500%

The results are in, and the statement certainly deserves a second look to deliver strategic communications to a customer.

How did one of the world’s largest hotel chains deliver a 15% increase in promotion response?

Next week, the CMO Council will be releasing the final results In an ongoing pilot implementation at Best Western, the world’s largest hotel chain.

Mailman Steve ditches junk mail for good!

It’s a true and telling story on how a United States Post Man named Steve just can’t keep up with his daily routine, due to the ever increasing volumes of junk mail. It’s a good story, …

MS NBC Highlights Best Western’s Transpromo Pilot

Ms NBC picked up the recent press release, “Best Western International Launches New TransPromo Pilot to Gauge ROI of Targeted, Timely Promotions”.

Junk Mailers are Cutting Down Trees Willy-Nilly!

It appears once again that the junk mail curse has hit mainstream news. Suggesting the slow and painful death of junk mail and how it will impact the postal service.

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