All Entries Tagged With: "Transpromo"
Dropping 2009 Ad Spend, USPS Reduced Work Week, creates TransPromo Opportunity
Reduced advertising spend, USPS potentially reduced work week means more mail, on few days. Is your direct mail ready to compete?
One thing you don’t know about the Best Western Transpromo Pilot?
Much of the press has touted Best Western’s TransPromo pilot results. Achieving a 278% ROI in the worse financial crisis by promoting travel and a credit card use was a risky move. But …
Target Marketing Magazine reports “The Nuts and Bolts of TransPromo”
When TransPromo can be highlighted in a marketing or mainstream publication, it benefits the industry by creating awareness. Please stop by Target Marketing for a quick read
2009 Predictions (The World and TransPromo!)
The change in the white house will send the signal to the world, that America is changing. The reinvestment of dollars back into America will create new pride in our products and services. The changing of the guards will symbolize new hope and birth the New Economy.
Best Western Pinches the Grinch this season and delivers lifts of 15%-500%
The results are in, and the statement certainly deserves a second look to deliver strategic communications to a customer.
How did one of the world’s largest hotel chains deliver a 15% increase in promotion response?
Next week, the CMO Council will be releasing the final results In an ongoing pilot implementation at Best Western, the world’s largest hotel chain.
Mailman Steve ditches junk mail for good!
It’s a true and telling story on how a United States Post Man named Steve just can’t keep up with his daily routine, due to the ever increasing volumes of junk mail. It’s a good story, …
MS NBC Highlights Best Western’s Transpromo Pilot
Ms NBC picked up the recent press release, “Best Western International Launches New TransPromo Pilot to Gauge ROI of Targeted, Timely Promotions”.
Junk Mailers are Cutting Down Trees Willy-Nilly!
It appears once again that the junk mail curse has hit mainstream news. Suggesting the slow and painful death of junk mail and how it will impact the postal service.
The Perfect Storm: No Email, No Junk Mail – -What is a marketer to do?
Our recent articles have discussed legislation, going green, junk mail, direct mail, and marketing email. If these three issues should collide, this perfect storm could send CMO’s reeling.
Do you know what your EMAIL is doing?
Can it be that email –otherwise known as the darling of communication for the marketing community has hit a bump? Have marketers seen a rise in their unsubscribe rates or a drop in their open rates?
Do you know what your junk mail is doing?
My recent poll results were very similar to the recent surveys on the topic “what people do with the promotional inserts which accompany your bills and statements in the mail”.
The final Article: Transpromo and Aging Baby Boomer
The baby boomer generation is in need of information. They are on the edge of technology but have not been able to embrace most things that could be useful to link them to information, Transpromo can help!
Social Trends, Economy & Transpromo
Social trending, the economy, and transpromo
As the economy turns, the presidential rhetoric heightens; the consumer grows weary and tired.
Transpromo: Therapy for the CMO and more
My next series of articles are based on Therapy. Like any good relationship counselor, I am going to present idea’s and thoughts on repairing the relationship between the Marketer and their customer.
