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Consumers Request a Cease Fire – Will Marketers Stop the War?

Consumers Request a Cease Fire – Will Marketers Stop the War?

Weary consumers are fleeing trusted brands due marketers war tactics. Between Email Blasts, Guerilla Marketing, and their obsession with HITS.

House targets behavior-based Web Ads

House targets behavior-based Web Ads

New privacy legislation will force the web to provide an opt in if sharing your “click” information to other parties.

New Eye Opening Research Reveals Opportunity for Custom Publishers

As magazines close, a new industry is taking hold. Delivering relevant and custom content to readers.

It’s the Message – Not the Medium! Relevancy Rules

It’s the Message – Not the Medium! Relevancy Rules

Irrelevance drives customers away from your brand and in some instances will close the book on you.

KNOWING THE VALUE OF LOYALTY

KNOWING THE VALUE OF LOYALTY

The recent report, The Leaders in Loyalty: Feeling the Love From The Loyalty Clubs, customer’s sound off about irrelevance, loyalty and marketing disconnect.

PEPSI Cans the Super Bowl

PEPSI Cans the Super Bowl

Pepsi Cans the Super Bowl in Favor of New Cause Marketing Initative

The Challenges of B to B Marketing

B to B Marketing has its own unique challenges.

Consumers leave loyal brands due to noise level

Consumers leave loyal brands due to noise level

Keep sending irrelevant emails and junk mail… your customers are leaving you and declaring, “KNOW me or NO me”

Consumers Emotionally and Physically Unsubscribe to Irrelevant Marketing Noise

Consumers Emotionally and Physically Unsubscribe to Irrelevant Marketing Noise

Customer’s take back control of their email and mail box by emotionally and physically tuning marketers out. Find out why?

Results are in: Electronic Delivery vs. Traditional Mail

Results Highlight the Value of Relevancy in Print and Consumers’ Trust for Printed Communications Over Email

Twitter is not that Social

Twitter is not that Social

According to reports, Twitter has the lowest customer retention rating and the is the least social “network” when when compared to facebook.

TransPromo Now or Never? Are we talking to ourselves again?

TransPromo Now or Never? Are we talking to ourselves again?

We go to print centric trade shows and talk transpromo to the already converted. We tell everyone the time has come, the time is now – now go and be transpromo. Are we talking to ourselves again?

Precision Marketing! – InfoPrint Gives Away TransPromo Tools!

Precision Marketing! – InfoPrint Gives Away TransPromo Tools!

Need some new tools to refresh the old toolkit? Ever wondered how others are selling TransPromo? If so, check out this posting!

Are You Bitter Over Twitter?

Are You Bitter Over Twitter?

Many have stated that newspapers and magazines could not compete with that little blue bird.

Data Analytics Drive Results

Data Analytics Drive Results

A core methodology of TransPromo is and should be Data Analytics.

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