CMO Council Goes IPAD to PRINT with new magazine, “PeerSphere” The Chief Marketing Officer (CMO) Council announced a multi-channel, multi-format publishing initiative that will deliver an in-depth and engaging peer-driven quarterly print journal and digital formats for web, mobile, tablets, like the iPad, and mail delivery to members and subscribers worldwide. The first edition…
Tag Archive: Transpromo
Relevancy Explored: Precision Marketing Versus Transpromo, Is There a Difference?
By Featured Guest Writer: Jonathan McGrew Relevancy is the driver of marketing plans for 2011, or at least we should all agree that it should be for reasons covered in Relevancy Rules Marketing Predictions in 2011. In fact, if you were following the 2011 PODi AppForum on Twitter you may have noticed that the there…
Power In the C-Suite: CMOs Plan to Drive Growth in 2011
By Featured Guest Writer: Jonathan McGrew Earlier this month a headline caught my attention as it flew by on my twitter feed—yes, it is possible to get relevant information via social media. The headline: Behind Closed Doors: CMOs planning to Accelerate Growth for 2011. Of course, this caught my eye because when it comes to…
Relevancy Rules Marketing Predictions for 2011
Consumers are opting out at alarming rates. What should you do to change this in 2011? Evaluate your communications and promotions strategy aimed at your target audience. Why? Because relevancy rules marketing predictions this year.
7% of Insurance Marketers receive a 22% uptick! Why?
7% of Insurance Marketers are reaping the benefit of building loyalty and cross selling its loyal base.
Australia says Paper is better than email.
The frequently used email tag line “Think Before You Print “created as an environmental friendly reminder is now the target of a new campaign, Paper – paper for every day. The industry wide campaign, supported by the Australasian Paper Industry Association has turned its attention to “damaging” email footers that suggest printing is more harmful…
Consumers Request a Cease Fire – Will Marketers Stop the War?
Weary consumers are fleeing trusted brands due marketers war tactics. Between Email Blasts, Guerilla Marketing, and their obsession with HITS.
House targets behavior-based Web Ads
New privacy legislation will force the web to provide an opt in if sharing your “click” information to other parties.
New Eye Opening Research Reveals Opportunity for Custom Publishers
Today, marketingprofs.com posted another survey on the adoption of e-readers and ipads. This report suggests that almost 60% will adopt an e-reader of sorts within the next three years. The latest CMO Council report out last week, Leveraging Loyalty to Transform Publishing had also polled 1000 magazine subscribers and only 24% of respondents were planning…
It’s the Message – Not the Medium! Relevancy Rules
Irrelevance drives customers away from your brand and in some instances will close the book on you.
KNOWING THE VALUE OF LOYALTY
The recent report, The Leaders in Loyalty: Feeling the Love From The Loyalty Clubs, customer’s sound off about irrelevance, loyalty and marketing disconnect.
Consumers leave loyal brands due to noise level
Keep sending irrelevant emails and junk mail… your customers are leaving you and declaring, “KNOW me or NO me”
Consumers Emotionally and Physically Unsubscribe to Irrelevant Marketing Noise
Customer’s take back control of their email and mail box by emotionally and physically tuning marketers out. Find out why?