By Featured Guest Writer: Jonathan McGrew Earlier this month a headline caught my attention as it flew by on my twitter feed—yes, it is possible to get relevant information via social media. The headline: Behind Closed Doors: CMOs planning to Accelerate Growth for 2011. Of course, this caught my eye because when it comes to…
According to reports, Twitter has the lowest customer retention rating and the is the least social “network” when when compared to facebook.
We go to print centric trade shows and talk transpromo to the already converted. We tell everyone the time has come, the time is now – now go and be transpromo. Are we talking to ourselves again?
I am linking to this article I wrote – because we need to use this type of information to gain traction with our cusotmers – customer.
Are you maximizing your marketing spend? Do you know your most profitable customers?
What is on the CMO Agenda for 2009? How do you target your customers. Take a peek at my upcoming series on customer retention.
TransPromo, a transactional printed documents combined with promotional marketing messages, has only been heard of by one in four marketers.