By Featured Guest Writer: Jonathan McGrew If you have been following us here at The Relevancy Requirement (by Transpromo-live) then you are probably aware of the Chief Marketing Officer Council (CMO Council) and the valuable insight they provide through research and reporting. The latest on that front is the “What’s Critical in the Vertical: Retail…
Tag Archive: Relevancy
Relevancy Explored: Precision Marketing Versus Transpromo, Is There a Difference?
By Featured Guest Writer: Jonathan McGrew Relevancy is the driver of marketing plans for 2011, or at least we should all agree that it should be for reasons covered in Relevancy Rules Marketing Predictions in 2011. In fact, if you were following the 2011 PODi AppForum on Twitter you may have noticed that the there…
Power In the C-Suite: CMOs Plan to Drive Growth in 2011
By Featured Guest Writer: Jonathan McGrew Earlier this month a headline caught my attention as it flew by on my twitter feed—yes, it is possible to get relevant information via social media. The headline: Behind Closed Doors: CMOs planning to Accelerate Growth for 2011. Of course, this caught my eye because when it comes to…
Descriptive Versus Predictive Analytics: Relevant To Marketers in 2011?
Featured Guest Writer: Jonathan McGrew Data is some of the most powerful information at the disposal of marketers in business today. It can tell you a lot about your customers, products and even the future trends of your business. However, data is just the baseline and requires additional tools to make it work for you…
Relevancy Rules Marketing Predictions for 2011
Consumers are opting out at alarming rates. What should you do to change this in 2011? Evaluate your communications and promotions strategy aimed at your target audience. Why? Because relevancy rules marketing predictions this year.
It’s the Message – Not the Medium! Relevancy Rules
Irrelevance drives customers away from your brand and in some instances will close the book on you.