All Entries Tagged With: "New Economy"
Twitter is not that Social
According to reports, Twitter has the lowest customer retention rating and the is the least social “network” when when compared to facebook.
TransPromo Now or Never? Are we talking to ourselves again?
We go to print centric trade shows and talk transpromo to the already converted. We tell everyone the time has come, the time is now – now go and be transpromo. Are we talking to ourselves again?
Data Analytics Drive Results
A core methodology of TransPromo is and should be Data Analytics.
Building Loyalty on a Busted Budget
I am linking to this article I wrote – because we need to use this type of information to gain traction with our cusotmers – customer.
Pilot #2 Delivers 27% lift using InfoPrint TransPromo
Today, InfoPrint announced the results of their last pilot which yielded a 27% uptick in color transpromo over the monochrome transpromo.
Finding high value customers?
Are you maximizing your marketing spend? Do you know your most profitable customers?
TransPromo is not for everyone
What is on the CMO Agenda for 2009? How do you target your customers. Take a peek at my upcoming series on customer retention.
Dropping 2009 Ad Spend, USPS Reduced Work Week, creates TransPromo Opportunity
Reduced advertising spend, USPS potentially reduced work week means more mail, on few days. Is your direct mail ready to compete?
2009 Predictions (The World and TransPromo!)
The change in the white house will send the signal to the world, that America is changing. The reinvestment of dollars back into America will create new pride in our products and services. The changing of the guards will symbolize new hope and birth the New Economy.
1 out of 4 CMO’s have heard of TransPromo
TransPromo, a transactional printed documents combined with promotional marketing messages, has only been heard of by one in four marketers.
