Tag Archive: New Economy

Power In the C-Suite: CMOs Plan to Drive Growth in 2011

Accelerate Growth in 2011

By Featured Guest Writer: Jonathan McGrew Earlier this month a headline caught my attention as it flew by on my twitter feed—yes, it is possible to get relevant information via social media. The headline: Behind Closed Doors: CMOs planning to Accelerate Growth for 2011. Of course, this caught my eye because when it comes to…

Twitter is not that Social

According to reports, Twitter has the lowest customer retention rating and the is the least social “network” when when compared to facebook.

Building Loyalty on a Busted Budget

I am linking to this article I wrote – because we need to use this type of information to gain traction with our cusotmers – customer.

Pilot #2 Delivers 27% lift using InfoPrint TransPromo

Today, InfoPrint announced the results of their last pilot which yielded a 27% uptick in color transpromo over the monochrome transpromo.

TransPromo is not for everyone

What is on the CMO Agenda for 2009? How do you target your customers. Take a peek at my upcoming series on customer retention.

Dropping 2009 Ad Spend, USPS Reduced Work Week, creates TransPromo Opportunity

Reduced advertising spend, USPS potentially reduced work week means more mail, on few days. Is your direct mail ready to compete?

2009 Predictions (The World and TransPromo!)

The change in the white house will send the signal to the world, that America is changing. The reinvestment of dollars back into America will create new pride in our products and services. The changing of the guards will symbolize new hope and birth the New Economy.

1 out of 4 CMO’s have heard of TransPromo

TransPromo, a transactional printed documents combined with promotional marketing messages, has only been heard of by one in four marketers.

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