By Featured Guest Writer: Jonathan McGrew Earlier this month a headline caught my attention as it flew by on my twitter feed—yes, it is possible to get relevant information via social media. The headline: Behind Closed Doors: CMOs planning to Accelerate Growth for 2011. Of course, this caught my eye because when it comes to…
According to reports, Twitter has the lowest customer retention rating and the is the least social “network” when when compared to facebook.
I am linking to this article I wrote – because we need to use this type of information to gain traction with our cusotmers – customer.
Today, InfoPrint announced the results of their last pilot which yielded a 27% uptick in color transpromo over the monochrome transpromo.
What is on the CMO Agenda for 2009? How do you target your customers. Take a peek at my upcoming series on customer retention.
Reduced advertising spend, USPS potentially reduced work week means more mail, on few days. Is your direct mail ready to compete?
The change in the white house will send the signal to the world, that America is changing. The reinvestment of dollars back into America will create new pride in our products and services. The changing of the guards will symbolize new hope and birth the New Economy.
TransPromo, a transactional printed documents combined with promotional marketing messages, has only been heard of by one in four marketers.