Multi-Channel | The Relevancy Requirement | The Relevancy Requirement

by Transpromo-live

You Are Here: Home » Tag Archives: Multi-Channel

Tag Archive: Multi-Channel

Relevance Presented As Key CMO Council Report On Retail Banking

By Featured Guest Writer: Jonathan McGrew If you have been following us here at The Relevancy Requirement (by Transpromo-live) then you are probably aware of the Chief Marketing Officer Council (CMO Council) and the valuable insight they provide through research and reporting. The latest on that front is the “What’s Critical in the Vertical: Retail…

Consumers Request a Cease Fire – Will Marketers Stop the War?

Weary consumers are fleeing trusted brands due marketers war tactics. Between Email Blasts, Guerilla Marketing, and their obsession with HITS.

Part 5: We got you to the retail store, now what?

Article 5 of 6 – Trying together the mailbox experience with the instore experience.

Part 4: Transpromo, Making the Customer Communication Targeted, Relevant and Timely

I agree with Kemal of Madison-Advisors, he states that effective communication must be targeted, relevant and timely…