Tag Archive: marketing

TransPromo is not for everyone

What is on the CMO Agenda for 2009? How do you target your customers. Take a peek at my upcoming series on customer retention.

Dropping 2009 Ad Spend, USPS Reduced Work Week, creates TransPromo Opportunity

Reduced advertising spend, USPS potentially reduced work week means more mail, on few days. Is your direct mail ready to compete?

Target Marketing Magazine reports “The Nuts and Bolts of TransPromo”

When TransPromo can be highlighted in a marketing or mainstream publication, it benefits the industry by creating awareness.    Please stop by Target Marketing for a quick read

2009 Predictions (The World and TransPromo!)

The change in the white house will send the signal to the world, that America is changing. The reinvestment of dollars back into America will create new pride in our products and services. The changing of the guards will symbolize new hope and birth the New Economy.

1 out of 4 CMO’s have heard of TransPromo

TransPromo, a transactional printed documents combined with promotional marketing messages, has only been heard of by one in four marketers.

Best Western Pinches the Grinch this season and delivers lifts of 15%-500%

The results are in, and the statement certainly deserves a second look to deliver strategic communications to a customer.

How did one of the world’s largest hotel chains deliver a 15% increase in promotion response?

Next week, the CMO Council will be releasing the final results In an ongoing pilot implementation at Best Western, the world’s largest hotel chain.

Part 5: We got you to the retail store, now what?

Article 5 of 6 – Trying together the mailbox experience with the instore experience.

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