The Colorado Chapter of the Business Marketing Association (BMA Colorado) today unveiled Advice From The Top: The Expert Guide to B2B Marketing, a new resource for business-to-business (B2B) marketers who want informed advice and proven best practices in today’s changing communications landscape. The handbook, authored by B2B marketing industry experts, was released during the opening…
Tag Archive: marketing
Relevance Presented As Key CMO Council Report On Retail Banking
By Featured Guest Writer: Jonathan McGrew If you have been following us here at The Relevancy Requirement (by Transpromo-live) then you are probably aware of the Chief Marketing Officer Council (CMO Council) and the valuable insight they provide through research and reporting. The latest on that front is the “What’s Critical in the Vertical: Retail…
Relevancy Explored: Precision Marketing Versus Transpromo, Is There a Difference?
By Featured Guest Writer: Jonathan McGrew Relevancy is the driver of marketing plans for 2011, or at least we should all agree that it should be for reasons covered in Relevancy Rules Marketing Predictions in 2011. In fact, if you were following the 2011 PODi AppForum on Twitter you may have noticed that the there…
Power In the C-Suite: CMOs Plan to Drive Growth in 2011
By Featured Guest Writer: Jonathan McGrew Earlier this month a headline caught my attention as it flew by on my twitter feed—yes, it is possible to get relevant information via social media. The headline: Behind Closed Doors: CMOs planning to Accelerate Growth for 2011. Of course, this caught my eye because when it comes to…
Descriptive Versus Predictive Analytics: Relevant To Marketers in 2011?
Featured Guest Writer: Jonathan McGrew Data is some of the most powerful information at the disposal of marketers in business today. It can tell you a lot about your customers, products and even the future trends of your business. However, data is just the baseline and requires additional tools to make it work for you…
Relevancy Rules Marketing Predictions for 2011
Consumers are opting out at alarming rates. What should you do to change this in 2011? Evaluate your communications and promotions strategy aimed at your target audience. Why? Because relevancy rules marketing predictions this year.
7% of Insurance Marketers receive a 22% uptick! Why?
7% of Insurance Marketers are reaping the benefit of building loyalty and cross selling its loyal base.
Consumers Request a Cease Fire – Will Marketers Stop the War?
Weary consumers are fleeing trusted brands due marketers war tactics. Between Email Blasts, Guerilla Marketing, and their obsession with HITS.
KNOWING THE VALUE OF LOYALTY
The recent report, The Leaders in Loyalty: Feeling the Love From The Loyalty Clubs, customer’s sound off about irrelevance, loyalty and marketing disconnect.
Consumers leave loyal brands due to noise level
Keep sending irrelevant emails and junk mail… your customers are leaving you and declaring, “KNOW me or NO me”
Consumers Emotionally and Physically Unsubscribe to Irrelevant Marketing Noise
Customer’s take back control of their email and mail box by emotionally and physically tuning marketers out. Find out why?
Results are in: Electronic Delivery vs. Traditional Mail
Results Highlight the Value of Relevancy in Print and Consumers’ Trust for Printed Communications Over Email
Twitter is not that Social
According to reports, Twitter has the lowest customer retention rating and the is the least social “network” when when compared to facebook.
TransPromo Now or Never? Are we talking to ourselves again?
We go to print centric trade shows and talk transpromo to the already converted. We tell everyone the time has come, the time is now – now go and be transpromo. Are we talking to ourselves again?
Pilot #2 Delivers 27% lift using InfoPrint TransPromo
Today, InfoPrint announced the results of their last pilot which yielded a 27% uptick in color transpromo over the monochrome transpromo.