All Entries Tagged With: "marketing"
Consumers Request a Cease Fire – Will Marketers Stop the War?
Weary consumers are fleeing trusted brands due marketers war tactics. Between Email Blasts, Guerilla Marketing, and their obsession with HITS.
KNOWING THE VALUE OF LOYALTY
The recent report, The Leaders in Loyalty: Feeling the Love From The Loyalty Clubs, customer’s sound off about irrelevance, loyalty and marketing disconnect.
Consumers leave loyal brands due to noise level
Keep sending irrelevant emails and junk mail… your customers are leaving you and declaring, “KNOW me or NO me”
Consumers Emotionally and Physically Unsubscribe to Irrelevant Marketing Noise
Customer’s take back control of their email and mail box by emotionally and physically tuning marketers out. Find out why?
Results are in: Electronic Delivery vs. Traditional Mail
Results Highlight the Value of Relevancy in Print and Consumers’ Trust for Printed Communications Over Email
Twitter is not that Social
According to reports, Twitter has the lowest customer retention rating and the is the least social “network” when when compared to facebook.
TransPromo Now or Never? Are we talking to ourselves again?
We go to print centric trade shows and talk transpromo to the already converted. We tell everyone the time has come, the time is now – now go and be transpromo. Are we talking to ourselves again?
Pilot #2 Delivers 27% lift using InfoPrint TransPromo
Today, InfoPrint announced the results of their last pilot which yielded a 27% uptick in color transpromo over the monochrome transpromo.
TransPromo is not for everyone
What is on the CMO Agenda for 2009? How do you target your customers. Take a peek at my upcoming series on customer retention.
Dropping 2009 Ad Spend, USPS Reduced Work Week, creates TransPromo Opportunity
Reduced advertising spend, USPS potentially reduced work week means more mail, on few days. Is your direct mail ready to compete?
Target Marketing Magazine reports “The Nuts and Bolts of TransPromo”
When TransPromo can be highlighted in a marketing or mainstream publication, it benefits the industry by creating awareness. Please stop by Target Marketing for a quick read
2009 Predictions (The World and TransPromo!)
The change in the white house will send the signal to the world, that America is changing. The reinvestment of dollars back into America will create new pride in our products and services. The changing of the guards will symbolize new hope and birth the New Economy.
1 out of 4 CMO’s have heard of TransPromo
TransPromo, a transactional printed documents combined with promotional marketing messages, has only been heard of by one in four marketers.
Best Western Pinches the Grinch this season and delivers lifts of 15%-500%
The results are in, and the statement certainly deserves a second look to deliver strategic communications to a customer.
How did one of the world’s largest hotel chains deliver a 15% increase in promotion response?
Next week, the CMO Council will be releasing the final results In an ongoing pilot implementation at Best Western, the world’s largest hotel chain.
