By Featured Guest Writer: Jonathan McGrew If you have been following us here at The Relevancy Requirement (by Transpromo-live) then you are probably aware of the Chief Marketing Officer Council (CMO Council) and the valuable insight they provide through research and reporting. The latest on that front is the “What’s Critical in the Vertical: Retail…
Tag Archive: marketing communications
Relevancy Explored: Precision Marketing Versus Transpromo, Is There a Difference?
By Featured Guest Writer: Jonathan McGrew Relevancy is the driver of marketing plans for 2011, or at least we should all agree that it should be for reasons covered in Relevancy Rules Marketing Predictions in 2011. In fact, if you were following the 2011 PODi AppForum on Twitter you may have noticed that the there…
Power In the C-Suite: CMOs Plan to Drive Growth in 2011
By Featured Guest Writer: Jonathan McGrew Earlier this month a headline caught my attention as it flew by on my twitter feed—yes, it is possible to get relevant information via social media. The headline: Behind Closed Doors: CMOs planning to Accelerate Growth for 2011. Of course, this caught my eye because when it comes to…
Relevancy Rules Marketing Predictions for 2011
Consumers are opting out at alarming rates. What should you do to change this in 2011? Evaluate your communications and promotions strategy aimed at your target audience. Why? Because relevancy rules marketing predictions this year.
TransPromo is not for everyone
What is on the CMO Agenda for 2009? How do you target your customers. Take a peek at my upcoming series on customer retention.
1 out of 4 CMO’s have heard of TransPromo
TransPromo, a transactional printed documents combined with promotional marketing messages, has only been heard of by one in four marketers.