A core methodology of TransPromo is and should be Data Analytics.
I am linking to this article I wrote – because we need to use this type of information to gain traction with our cusotmers – customer.
Today, InfoPrint announced the results of their last pilot which yielded a 27% uptick in color transpromo over the monochrome transpromo.
What is on the CMO Agenda for 2009? How do you target your customers. Take a peek at my upcoming series on customer retention.
TransPromo, a transactional printed documents combined with promotional marketing messages, has only been heard of by one in four marketers.