Tag Archive: direct marketing

Relevancy Explored: Precision Marketing Versus Transpromo, Is There a Difference?

Precision Marketing

By Featured Guest Writer: Jonathan McGrew Relevancy is the driver of marketing plans for 2011, or at least we should all agree that it should be for reasons covered in Relevancy Rules Marketing Predictions in 2011. In fact, if you were following the 2011 PODi AppForum on Twitter you may have noticed that the there…

It’s the Message – Not the Medium! Relevancy Rules

Irrelevance drives customers away from your brand and in some instances will close the book on you.

PEPSI Cans the Super Bowl

Pepsi Cans the Super Bowl in Favor of New Cause Marketing Initative

The Challenges of B to B Marketing

B to B Marketing has its own unique challenges.

Consumers leave loyal brands due to noise level

Keep sending irrelevant emails and junk mail… your customers are leaving you and declaring, “KNOW me or NO me”

Results are in: Electronic Delivery vs. Traditional Mail

Results Highlight the Value of Relevancy in Print and Consumers’ Trust for Printed Communications Over Email

New Precision Marketing White Paper

Hot off the presses, our latest white paper for your review!

Precision Marketing! – InfoPrint Gives Away TransPromo Tools!

Need some new tools to refresh the old toolkit? Ever wondered how others are selling TransPromo? If so, check out this posting!

Are You Bitter Over Twitter?

Many have stated that newspapers and magazines could not compete with that little blue bird.

Dropping 2009 Ad Spend, USPS Reduced Work Week, creates TransPromo Opportunity

Reduced advertising spend, USPS potentially reduced work week means more mail, on few days. Is your direct mail ready to compete?

Target Marketing Magazine reports “The Nuts and Bolts of TransPromo”

When TransPromo can be highlighted in a marketing or mainstream publication, it benefits the industry by creating awareness.    Please stop by Target Marketing for a quick read

Do you know what your junk mail is doing?

My recent poll results were very similar to the recent surveys on the topic “what people do with the promotional inserts which accompany your bills and statements in the mail”.

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