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PEPSI Cans the Super Bowl

Pepsi Cans the Super Bowl in Favor of New Cause Marketing Initative

The Challenges of B to B Marketing

B to B Marketing has its own unique challenges.

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Consumers leave loyal brands due to noise level

Keep sending irrelevant emails and junk mail… your customers are leaving you and declaring, “KNOW me or NO me”

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Results are in: Electronic Delivery vs. Traditional Mail

Results Highlight the Value of Relevancy in Print and Consumers’ Trust for Printed Communications Over Email

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New Precision Marketing White Paper

Hot off the presses, our latest white paper for your review!

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Precision Marketing! – InfoPrint Gives Away TransPromo Tools!

Need some new tools to refresh the old toolkit? Ever wondered how others are selling TransPromo? If so, check out this posting!

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Are You Bitter Over Twitter?

Many have stated that newspapers and magazines could not compete with that little blue bird.

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How are you tying in Social Media and to Traditional Marketing?

Are you talking to your customers about the value of print and the integration of social media?

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Dropping 2009 Ad Spend, USPS Reduced Work Week, creates TransPromo Opportunity

Reduced advertising spend, USPS potentially reduced work week means more mail, on few days. Is your direct mail ready to compete?

Target Marketing Magazine reports “The Nuts and Bolts of TransPromo”

When TransPromo can be highlighted in a marketing or mainstream publication, it benefits the industry by creating awareness.   
Please stop by Target Marketing for a quick read

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Do you know what your junk mail is doing?

My recent poll results were very similar to the recent surveys on the topic “what people do with the promotional inserts which accompany your bills and statements in the mail”.

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