I am linking to this article I wrote – because we need to use this type of information to gain traction with our cusotmers – customer.
I am linking to this article I wrote – because we need to use this type of information to gain traction with our cusotmers – customer.
Today, InfoPrint announced the results of their last pilot which yielded a 27% uptick in color transpromo over the monochrome transpromo.
Are you maximizing your marketing spend? Do you know your most profitable customers?
What is on the CMO Agenda for 2009? How do you target your customers. Take a peek at my upcoming series on customer retention.
TransPromo, a transactional printed documents combined with promotional marketing messages, has only been heard of by one in four marketers.
It’s a true and telling story on how a United States Post Man named Steve just can’t keep up with his daily routine, due to the ever increasing volumes of junk mail. It’s a good story, …