All Entries Tagged With: "direct mail"
Building Loyalty on a Busted Budget
I am linking to this article I wrote – because we need to use this type of information to gain traction with our cusotmers – customer.
Pilot #2 Delivers 27% lift using InfoPrint TransPromo
Today, InfoPrint announced the results of their last pilot which yielded a 27% uptick in color transpromo over the monochrome transpromo.
Finding high value customers?
Are you maximizing your marketing spend? Do you know your most profitable customers?
TransPromo is not for everyone
What is on the CMO Agenda for 2009? How do you target your customers. Take a peek at my upcoming series on customer retention.
1 out of 4 CMO’s have heard of TransPromo
TransPromo, a transactional printed documents combined with promotional marketing messages, has only been heard of by one in four marketers.
Mailman Steve ditches junk mail for good!
It’s a true and telling story on how a United States Post Man named Steve just can’t keep up with his daily routine, due to the ever increasing volumes of junk mail. It’s a good story, …
