By Featured Guest Writer: Jonathan McGrew If you have been following us here at The Relevancy Requirement (by Transpromo-live) then you are probably aware of the Chief Marketing Officer Council (CMO Council) and the valuable insight they provide through research and reporting. The latest on that front is the “What’s Critical in the Vertical: Retail…
Tag Archive: customer segmentation
Relevancy Explored: Precision Marketing Versus Transpromo, Is There a Difference?
By Featured Guest Writer: Jonathan McGrew Relevancy is the driver of marketing plans for 2011, or at least we should all agree that it should be for reasons covered in Relevancy Rules Marketing Predictions in 2011. In fact, if you were following the 2011 PODi AppForum on Twitter you may have noticed that the there…
Relevancy Rules Marketing Predictions for 2011
Consumers are opting out at alarming rates. What should you do to change this in 2011? Evaluate your communications and promotions strategy aimed at your target audience. Why? Because relevancy rules marketing predictions this year.
Building Loyalty on a Busted Budget
I am linking to this article I wrote – because we need to use this type of information to gain traction with our cusotmers – customer.
Finding high value customers?
Are you maximizing your marketing spend? Do you know your most profitable customers?