By Featured Guest Writer: Jonathan McGrew If you have been following us here at The Relevancy Requirement (by Transpromo-live) then you are probably aware of the Chief Marketing Officer Council (CMO Council) and the valuable insight they provide through research and reporting. The latest on that front is the “What’s Critical in the Vertical: Retail…
Tag Archive: customer communications
Relevancy Explored: Precision Marketing Versus Transpromo, Is There a Difference?
By Featured Guest Writer: Jonathan McGrew Relevancy is the driver of marketing plans for 2011, or at least we should all agree that it should be for reasons covered in Relevancy Rules Marketing Predictions in 2011. In fact, if you were following the 2011 PODi AppForum on Twitter you may have noticed that the there…
Power In the C-Suite: CMOs Plan to Drive Growth in 2011
By Featured Guest Writer: Jonathan McGrew Earlier this month a headline caught my attention as it flew by on my twitter feed—yes, it is possible to get relevant information via social media. The headline: Behind Closed Doors: CMOs planning to Accelerate Growth for 2011. Of course, this caught my eye because when it comes to…
Descriptive Versus Predictive Analytics: Relevant To Marketers in 2011?
Featured Guest Writer: Jonathan McGrew Data is some of the most powerful information at the disposal of marketers in business today. It can tell you a lot about your customers, products and even the future trends of your business. However, data is just the baseline and requires additional tools to make it work for you…
Pilot #2 Delivers 27% lift using InfoPrint TransPromo
Today, InfoPrint announced the results of their last pilot which yielded a 27% uptick in color transpromo over the monochrome transpromo.
Finding high value customers?
Are you maximizing your marketing spend? Do you know your most profitable customers?
TransPromo is not for everyone
What is on the CMO Agenda for 2009? How do you target your customers. Take a peek at my upcoming series on customer retention.
1 out of 4 CMO’s have heard of TransPromo
TransPromo, a transactional printed documents combined with promotional marketing messages, has only been heard of by one in four marketers.
Part 1: What is Transpromo-Live?
Kemal Carr made an excellent point in his article, Relationship Statements. Carr stated that we need to create more sticky relationships with our customers. I think that is what transpromo-live is all about – deepening the customer relationship, growing loyalty, and strengthening the brand by leveraging the multi-channel. (Delivering targeted, relevant promotional messages to the…