By Featured Guest Writer: Jonathan McGrew Relevancy is the driver of marketing plans for 2011, or at least we should all agree that it should be for reasons covered in Relevancy Rules Marketing Predictions in 2011. In fact, if you were following the 2011 PODi AppForum on Twitter you may have noticed that the there…
By Featured Guest Writer: Jonathan McGrew Earlier this month a headline caught my attention as it flew by on my twitter feed—yes, it is possible to get relevant information via social media. The headline: Behind Closed Doors: CMOs planning to Accelerate Growth for 2011. Of course, this caught my eye because when it comes to…
Irrelevance drives customers away from your brand and in some instances will close the book on you.
TransPromo, a transactional printed documents combined with promotional marketing messages, has only been heard of by one in four marketers.
Brand equity can be significantly and quickly influenced by bloggers, viral marketers, facebook, youtube and the various other social networking technologies…Do you know what to say to your CMO?