All Entries Tagged With: "Best Western"
One thing you don’t know about the Best Western Transpromo Pilot?
Much of the press has touted Best Western’s TransPromo pilot results. Achieving a 278% ROI in the worse financial crisis by promoting travel and a credit card use was a risky move. But …
admin | Jan 12, 2009
Target Marketing Magazine reports “The Nuts and Bolts of TransPromo”
When TransPromo can be highlighted in a marketing or mainstream publication, it benefits the industry by creating awareness. Please stop by Target Marketing for a quick read
admin | Jan 04, 2009
How did one of the world’s largest hotel chains deliver a 15% increase in promotion response?
Next week, the CMO Council will be releasing the final results In an ongoing pilot implementation at Best Western, the world’s largest hotel chain.
admin | Dec 03, 2008
MS NBC Highlights Best Western’s Transpromo Pilot
Ms NBC picked up the recent press release, “Best Western International Launches New TransPromo Pilot to Gauge ROI of Targeted, Timely Promotions”.
admin | Oct 16, 2008
