Much of the press has touted Best Western’s TransPromo pilot results. Achieving a 278% ROI in the worse financial crisis by promoting travel and a credit card use was a risky move. But …
Much of the press has touted Best Western’s TransPromo pilot results. Achieving a 278% ROI in the worse financial crisis by promoting travel and a credit card use was a risky move. But …
When TransPromo can be highlighted in a marketing or mainstream publication, it benefits the industry by creating awareness. Please stop by Target Marketing for a quick read
Next week, the CMO Council will be releasing the final results In an ongoing pilot implementation at Best Western, the world’s largest hotel chain.
Ms NBC picked up the recent press release, “Best Western International Launches New TransPromo Pilot to Gauge ROI of Targeted, Timely Promotions”.