The Colorado Chapter of the Business Marketing Association (BMA Colorado) today unveiled Advice From The Top: The Expert Guide to B2B Marketing, a new resource for business-to-business (B2B) marketers who want informed advice and proven best practices in today’s changing communications landscape. The handbook, authored by B2B marketing industry experts, was released during the opening…
Tag Archive: B2B Marketing
Relevance Presented As Key CMO Council Report On Retail Banking
By Featured Guest Writer: Jonathan McGrew If you have been following us here at The Relevancy Requirement (by Transpromo-live) then you are probably aware of the Chief Marketing Officer Council (CMO Council) and the valuable insight they provide through research and reporting. The latest on that front is the “What’s Critical in the Vertical: Retail…
Relevancy Explored: Precision Marketing Versus Transpromo, Is There a Difference?
By Featured Guest Writer: Jonathan McGrew Relevancy is the driver of marketing plans for 2011, or at least we should all agree that it should be for reasons covered in Relevancy Rules Marketing Predictions in 2011. In fact, if you were following the 2011 PODi AppForum on Twitter you may have noticed that the there…
Power In the C-Suite: CMOs Plan to Drive Growth in 2011
By Featured Guest Writer: Jonathan McGrew Earlier this month a headline caught my attention as it flew by on my twitter feed—yes, it is possible to get relevant information via social media. The headline: Behind Closed Doors: CMOs planning to Accelerate Growth for 2011. Of course, this caught my eye because when it comes to…
Descriptive Versus Predictive Analytics: Relevant To Marketers in 2011?
Featured Guest Writer: Jonathan McGrew Data is some of the most powerful information at the disposal of marketers in business today. It can tell you a lot about your customers, products and even the future trends of your business. However, data is just the baseline and requires additional tools to make it work for you…
TransPromo Now or Never? Are we talking to ourselves again?
We go to print centric trade shows and talk transpromo to the already converted. We tell everyone the time has come, the time is now – now go and be transpromo. Are we talking to ourselves again?
Precision Marketing! – InfoPrint Gives Away TransPromo Tools!
Need some new tools to refresh the old toolkit? Ever wondered how others are selling TransPromo? If so, check out this posting!
Are You Bitter Over Twitter?
Many have stated that newspapers and magazines could not compete with that little blue bird.
How are you tying in Social Media and to Traditional Marketing?
Are you talking to your customers about the value of print and the integration of social media?