By Featured Guest Writer: Jonathan McGrew If you have been following us here at The Relevancy Requirement (by Transpromo-live) then you are probably aware of the Chief Marketing Officer Council (CMO Council) and the valuable insight they provide through research and reporting. The latest on that front is the “What’s Critical in the Vertical: Retail…
New Eye Opening Research Reveals Opportunity for Custom Publishers
Today, marketingprofs.com posted another survey on the adoption of e-readers and ipads. This report suggests that almost 60% will adopt an e-reader of sorts within the next three years. The latest CMO Council report out last week, Leveraging Loyalty to Transform Publishing had also polled 1000 magazine subscribers and only 24% of respondents were planning…
KNOWING THE VALUE OF LOYALTY
The recent report, The Leaders in Loyalty: Feeling the Love From The Loyalty Clubs, customer’s sound off about irrelevance, loyalty and marketing disconnect.
Consumers leave loyal brands due to noise level
Keep sending irrelevant emails and junk mail… your customers are leaving you and declaring, “KNOW me or NO me”
Consumers Emotionally and Physically Unsubscribe to Irrelevant Marketing Noise
Customer’s take back control of their email and mail box by emotionally and physically tuning marketers out. Find out why?