By Featured Guest Writer: Jonathan McGrew Relevancy is the driver of marketing plans for 2011, or at least we should all agree that it should be for reasons covered in Relevancy Rules Marketing Predictions in 2011. In fact, if you were following the 2011 PODi AppForum on Twitter you may have noticed that the there…
By Featured Guest Writer: Jonathan McGrew Earlier this month a headline caught my attention as it flew by on my twitter feed—yes, it is possible to get relevant information via social media. The headline: Behind Closed Doors: CMOs planning to Accelerate Growth for 2011. Of course, this caught my eye because when it comes to…
Featured Guest Writer: Jonathan McGrew Data is some of the most powerful information at the disposal of marketers in business today. It can tell you a lot about your customers, products and even the future trends of your business. However, data is just the baseline and requires additional tools to make it work for you…
Consumers are opting out at alarming rates. What should you do to change this in 2011? Evaluate your communications and promotions strategy aimed at your target audience. Why? Because relevancy rules marketing predictions this year.
7% of Insurance Marketers are reaping the benefit of building loyalty and cross selling its loyal base.
The frequently used email tag line “Think Before You Print “created as an environmental friendly reminder is now the target of a new campaign, Paper – paper for every day. The industry wide campaign, supported by the Australasian Paper Industry Association has turned its attention to “damaging” email footers that suggest printing is more harmful…
As we predicted – a print turn around! Ad pages increase when tied to online.
The truth is unveiled in this video in which Sandra Zoratti explains the REAL story about the effects of online vs. off line communications.
Weary consumers are fleeing trusted brands due marketers war tactics. Between Email Blasts, Guerilla Marketing, and their obsession with HITS.
New privacy legislation will force the web to provide an opt in if sharing your “click” information to other parties.
Irrelevance drives customers away from your brand and in some instances will close the book on you.
According to reports, Twitter has the lowest customer retention rating and the is the least social “network” when when compared to facebook.
I am linking to this article I wrote – because we need to use this type of information to gain traction with our cusotmers – customer.