Precision Marketing! – InfoPrint Gives Away TransPromo Tools!
Need some new tools to refresh the old toolkit? Ever wondered how others are selling TransPromo? If so, check out this posting!
Are You Bitter Over Twitter?
Many have stated that newspapers and magazines could not compete with that little blue bird.
How are you tying in Social Media and to Traditional Marketing?
Are you talking to your customers about the value of print and the integration of social media?
Data Analytics Drive Results
A core methodology of TransPromo is and should be Data Analytics.
Building Loyalty on a Busted Budget
I am linking to this article I wrote – because we need to use this type of information to gain traction with our cusotmers – customer.
Pilot #2 Delivers 27% lift using InfoPrint TransPromo
Today, InfoPrint announced the results of their last pilot which yielded a 27% uptick in color transpromo over the monochrome transpromo.
Finding high value customers?
Are you maximizing your marketing spend? Do you know your most profitable customers?
TransPromo is not for everyone
What is on the CMO Agenda for 2009? How do you target your customers. Take a peek at my upcoming series on customer retention.
Dropping 2009 Ad Spend, USPS Reduced Work Week, creates TransPromo Opportunity
Reduced advertising spend, USPS potentially reduced work week means more mail, on few days. Is your direct mail ready to compete?
One thing you don’t know about the Best Western Transpromo Pilot?
Much of the press has touted Best Western’s TransPromo pilot results. Achieving a 278% ROI in the worse financial crisis by promoting travel and a credit card use was a risky move. But …
Target Marketing Magazine reports “The Nuts and Bolts of TransPromo”
When TransPromo can be highlighted in a marketing or mainstream publication, it benefits the industry by creating awareness. Please stop by Target Marketing for a quick read
2009 Predictions (The World and TransPromo!)
The change in the white house will send the signal to the world, that America is changing. The reinvestment of dollars back into America will create new pride in our products and services. The changing of the guards will symbolize new hope and birth the New Economy.
1 out of 4 CMO’s have heard of TransPromo
TransPromo, a transactional printed documents combined with promotional marketing messages, has only been heard of by one in four marketers.
Best Western Pinches the Grinch this season and delivers lifts of 15%-500%
The results are in, and the statement certainly deserves a second look to deliver strategic communications to a customer.
How did one of the world’s largest hotel chains deliver a 15% increase in promotion response?
Next week, the CMO Council will be releasing the final results In an ongoing pilot implementation at Best Western, the world’s largest hotel chain.
