Delighting The Customer? Is Facebook The Culprit?

Many of you know that I speak frequently of Liz Miller, VP of the CMO Council, but in today’s Marketing Magnified, she really takes on relevant, precise conversations to a new level.

So the question she succinctly poses is “how do you delight” a customer and the bigger trick, how do you measure this “delight”?  Liz blames Facebook in a humorous way.

I supposed this points back to the general sense that we want to be liked—which really is that Zuckerberg kid’s fault. A delighted customer will like us, and in their state of rapturous joy, they might become a fan, and then they may talk of their delight with others. Huzzah!

The solution according to Liz  - leverage Precision Marketing to improve communications.  If you have a chance catch the read.

There are no comments yet. Be the first and leave a response!

Leave a Reply

Warning: Invalid argument supplied for foreach() in /home/content/l/g/a/lgallaghpower/html/wordpress/wp-content/plugins/cute-profiles/processors/cute_1.php on line 25
SEO Powered by Platinum SEO from Techblissonline