Comments for The Relevancy Requirement

Comment on Power In the C-Suite: CMOs Plan to Drive Growth in 2011 by Tweets that mention Power In the C-Suite: CMOs Plan to Drive Growth in 2011 | The Relevancy Requirement -- Topsy.com

Fri, 28 Jan 2011 22:34:30 +0000

[...] This post was mentioned on Twitter by PatMcGrew, Jonathan McGrew. Jonathan McGrew said: Water Cooler Chat: Power In the C-Suite: CMOs Plan to Drive Growth in 2011 http://bit.ly/h3seZd via @transpromo_live [...]

Comment on Descriptive Versus Predictive Analytics: Relevant To Marketers in 2011? by Power In the C-Suite: CMOs Plan to Drive Growth in 2011 | The Relevancy Requirement

Fri, 28 Jan 2011 21:49:14 +0000

[...] audience; the alternative is for them to just opt out (see the TPL recent featured article on data and opt-outs). You can see where I am going here….CMOs want to drive growth, so I wanted to know [...]

Comment on Descriptive Versus Predictive Analytics: Relevant To Marketers in 2011? by Asking Smarter Questions | Predictive v. Descriptive Analytics in Data-Driven Marketing | Data-driven marketing and Business Intelligence

Mon, 24 Jan 2011 16:02:27 +0000

[...] you might ask, is the difference between predictive and classic descriptive analytics? The Relevancy Requirement puts it this way, “Think of it as historical versus future.” Historically being descriptive [...]