All Entries in the "Transpromo" Category
TransPromo Now or Never? Are we talking to ourselves again?
We go to print centric trade shows and talk transpromo to the already converted. We tell everyone the time has come, the time is now – now go and be transpromo. Are we talking to ourselves again?
New Precision Marketing White Paper
Hot off the presses, our latest white paper for your review!
The final Article: Transpromo and Aging Baby Boomer
The baby boomer generation is in need of information. They are on the edge of technology but have not been able to embrace most things that could be useful to link them to information, Transpromo can help!
Transpromo: Therapy for the CMO and more
My next series of articles are based on Therapy. Like any good relationship counselor, I am going to present idea’s and thoughts on repairing the relationship between the Marketer and their customer.
Common Questions and Answers
What is a transactional statement?
A transactional document typically outlines an agreement, terms and conditions, and or financial obligations. Some examples of transaction documents are …
Transpromo can help ease the housing issues of the aging population
There’s no place like home! My grandmother responded no differently when we asked her to move into an assisted living home. Like most Americans, she simply wanted to stay home. The truth is …
How Transpromo can help solve social issues.
Companies can help us solve our social issues, in particular assisting the elderly.
Part 5: We got you to the retail store, now what?
Article 5 of 6 – Trying together the mailbox experience with the instore experience.
Part 4: Transpromo, Making the Customer Communication Targeted, Relevant and Timely
I agree with Kemal of Madison-Advisors, he states that effective communication must be targeted, relevant and timely…
Part 3: Transpromo, “It’s in the Mail”
Here’s a little background on how this transaction occurred. I had recently moved from Atlanta to Denver for a new job. I arrived in Denver about three weeks before any of my suits, shirts, shoes or ties arrived. In a desperate situation, I searched the Denver Post and was hoping for a ”one day sales” since I had [...]
Part 2: Transpromo: Customer Buys…
All of you transpromo purist will enjoy this part of the article. The customer goes into the store and purchases something which results in a credit card statement to be generated. But, before we get to all the media hype of cross selling and up selling in color on the credit card statement, lets again [...]
Part 1: What is Transpromo-Live?
Kemal Carr made an excellent point in his article, Relationship Statements. Carr stated that we need to create more sticky relationships with our customers. I think that is what transpromo-live is all about – deepening the customer relationship, growing loyalty, and strengthening the brand by leveraging the multi-channel. (Delivering targeted, relevant promotional messages to the [...]
