Today, InfoPrint announced the results of their last pilot which yielded a 27% uptick in color transpromo over the monochrome transpromo.
Today, InfoPrint announced the results of their last pilot which yielded a 27% uptick in color transpromo over the monochrome transpromo.
What is on the CMO Agenda for 2009? How do you target your customers. Take a peek at my upcoming series on customer retention.
Reduced advertising spend, USPS potentially reduced work week means more mail, on few days. Is your direct mail ready to compete?
Much of the press has touted Best Western’s TransPromo pilot results. Achieving a 278% ROI in the worse financial crisis by promoting travel and a credit card use was a risky move. But …
When TransPromo can be highlighted in a marketing or mainstream publication, it benefits the industry by creating awareness. Please stop by Target Marketing for a quick read
The change in the white house will send the signal to the world, that America is changing. The reinvestment of dollars back into America will create new pride in our products and services. The changing of the guards will symbolize new hope and birth the New Economy.
TransPromo, a transactional printed documents combined with promotional marketing messages, has only been heard of by one in four marketers.
The results are in, and the statement certainly deserves a second look to deliver strategic communications to a customer.
Next week, the CMO Council will be releasing the final results In an ongoing pilot implementation at Best Western, the world’s largest hotel chain.
It’s a true and telling story on how a United States Post Man named Steve just can’t keep up with his daily routine, due to the ever increasing volumes of junk mail. It’s a good story, …
Brand equity can be significantly and quickly influenced by bloggers, viral marketers, facebook, youtube and the various other social networking technologies…Do you know what to say to your CMO?
Ms NBC picked up the recent press release, “Best Western International Launches New TransPromo Pilot to Gauge ROI of Targeted, Timely Promotions”.
It appears once again that the junk mail curse has hit mainstream news. Suggesting the slow and painful death of junk mail and how it will impact the postal service.
Our recent articles have discussed legislation, going green, junk mail, direct mail, and marketing email. If these three issues should collide, this perfect storm could send CMO’s reeling.
Can it be that email –otherwise known as the darling of communication for the marketing community has hit a bump? Have marketers seen a rise in their unsubscribe rates or a drop in their open rates?