RSSAll Entries in the "Recent Articles" Category

Paper vs. E Waste – You be the judge?

The truth is unveiled in this video in which Sandra Zoratti explains the REAL story about the effects of online vs. off line communications.

Consumers Request a Cease Fire – Will Marketers Stop the War?

Consumers Request a Cease Fire – Will Marketers Stop the War?

Weary consumers are fleeing trusted brands due marketers war tactics. Between Email Blasts, Guerilla Marketing, and their obsession with HITS.

New Eye Opening Research Reveals Opportunity for Custom Publishers

As magazines close, a new industry is taking hold. Delivering relevant and custom content to readers.

It’s the Message – Not the Medium! Relevancy Rules

It’s the Message – Not the Medium! Relevancy Rules

Irrelevance drives customers away from your brand and in some instances will close the book on you.

PEPSI Cans the Super Bowl

PEPSI Cans the Super Bowl

Pepsi Cans the Super Bowl in Favor of New Cause Marketing Initative

The Challenges of B to B Marketing

B to B Marketing has its own unique challenges.

Twitter is not that Social

Twitter is not that Social

According to reports, Twitter has the lowest customer retention rating and the is the least social “network” when when compared to facebook.

Building Loyalty on a Busted Budget

Building Loyalty on a Busted Budget

I am linking to this article I wrote – because we need to use this type of information to gain traction with our cusotmers – customer.

Pilot #2 Delivers 27% lift using InfoPrint TransPromo

Pilot #2 Delivers 27% lift using InfoPrint TransPromo

Today, InfoPrint announced the results of their last pilot which yielded a 27% uptick in color transpromo over the monochrome transpromo.

TransPromo is not for everyone

TransPromo is not for everyone

What is on the CMO Agenda for 2009? How do you target your customers. Take a peek at my upcoming series on customer retention.

Dropping 2009 Ad Spend, USPS Reduced Work Week, creates TransPromo Opportunity

Dropping 2009 Ad Spend, USPS Reduced Work Week, creates TransPromo Opportunity

Reduced advertising spend, USPS potentially reduced work week means more mail, on few days. Is your direct mail ready to compete?

One thing you don’t know about the Best Western Transpromo Pilot?

One thing you don’t know about the Best Western Transpromo Pilot?

Much of the press has touted Best Western’s TransPromo pilot results. Achieving a 278% ROI in the worse financial crisis by promoting travel and a credit card use was a risky move. But …

Target Marketing Magazine reports “The Nuts and Bolts of TransPromo”

Target Marketing Magazine reports “The Nuts and Bolts of TransPromo”

When TransPromo can be highlighted in a marketing or mainstream publication, it benefits the industry by creating awareness.    Please stop by Target Marketing for a quick read

2009 Predictions (The World and TransPromo!)

2009 Predictions (The World and TransPromo!)

The change in the white house will send the signal to the world, that America is changing. The reinvestment of dollars back into America will create new pride in our products and services. The changing of the guards will symbolize new hope and birth the New Economy.

1 out of 4 CMO’s have heard of TransPromo

1 out of 4 CMO’s have heard of TransPromo

TransPromo, a transactional printed documents combined with promotional marketing messages, has only been heard of by one in four marketers.

SEO Powered by Platinum SEO from Techblissonline