All Entries in the "Archive" Category
Results are in: Electronic Delivery vs. Traditional Mail
Results Highlight the Value of Relevancy in Print and Consumers’ Trust for Printed Communications Over Email
MS NBC Highlights Best Western’s Transpromo Pilot
Ms NBC picked up the recent press release, “Best Western International Launches New TransPromo Pilot to Gauge ROI of Targeted, Timely Promotions”.
More on Paper vs E Statements…
In researching again transpromo, I came across Maria Bruno-Britz’s blog for Bank Systems and Technology website. She was researching if the bank statement itself would be a marketing tool or would folks migrate over to e-statements. I like her article and think it is a good read. It is similiar to my posting on the [...]
Will the iPod generation want paper or electronic bill presentment?
I have been frequently traveling and now have become increasingly dependent upon my iPhone. Not alone with my addiction, I saw many young people on the plane with Apple’s signature white ear plugs watching video’s, playing games, and listening to music. I began to wonder – would the iPod generation even want to have paper bills and [...]
