The baby boomer generation is in need of information. They are on the edge of technology but have not been able to embrace most things that could be useful to link them to information, Transpromo can help!
Author Archives:
Social Trends, Economy & Transpromo
Social trending, the economy, and transpromo
As the economy turns, the presidential rhetoric heightens; the consumer grows weary and tired.
Transpromo: Therapy for the CMO and more
My next series of articles are based on Therapy. Like any good relationship counselor, I am going to present idea’s and thoughts on repairing the relationship between the Marketer and their customer.
Transpromo Assisting the Healthcare Industry
According to the Federal Interagency Forum on Aging, health related services are the biggest concern among the 65 years and older.
Common Questions and Answers
What is a transactional statement?
A transactional document typically outlines an agreement, terms and conditions, and or financial obligations. Some examples of transaction documents are …
Transpromo can help ease the housing issues of the aging population
There’s no place like home! My grandmother responded no differently when we asked her to move into an assisted living home. Like most Americans, she simply wanted to stay home. The truth is …
How Transpromo can help solve social issues.
Companies can help us solve our social issues, in particular assisting the elderly.
Business-2-Baby Boomer? (A Transpromo Exclusive for the 75 and older crowd)
I have read countless articles on on TransPromo and personalization, but none have addressed any true social issues. Once in a while I see an evangelist stating…
Transpromo can Help Building Loyalty in B-2-B
WOOF, Some people think that B to B is more difficult to market than training your loyal best friend…
Educational Transpromo (B2B)
An article about Trans Educational promo for B to B. How to educated and grow…
Part 5: We got you to the retail store, now what?
Article 5 of 6 – Trying together the mailbox experience with the instore experience.
Part 4: Transpromo, Making the Customer Communication Targeted, Relevant and Timely
I agree with Kemal of Madison-Advisors, he states that effective communication must be targeted, relevant and timely…
More on Paper vs E Statements…
In researching again transpromo, I came across Maria Bruno-Britz‘s blog for Bank Systems and Technology website. She was researching if the bank statement itself would be a marketing tool or would folks migrate over to e-statements. I like her article and think it is a good read. It is similiar to my posting on the…
Part 3: Transpromo, “It’s in the Mail”
Here’s a little background on how this transaction occurred. I had recently moved from Atlanta to Denver for a new job. I arrived in Denver about three weeks before any of my suits, shirts, shoes or ties arrived. In a desperate situation, I searched the Denver Post and was hoping for a ”one day sales” since I had…
Part 2: Transpromo: Customer Buys…
All of you transpromo purist will enjoy this part of the article. The customer goes into the store and purchases something which results in a credit card statement to be generated. But, before we get to all the media hype of cross selling and up selling in color on the credit card statement, lets again…