Next week, the CMO Council will be releasing the final results In an ongoing pilot implementation at Best Western, the world’s largest hotel chain.
Next week, the CMO Council will be releasing the final results In an ongoing pilot implementation at Best Western, the world’s largest hotel chain.
It’s a true and telling story on how a United States Post Man named Steve just can’t keep up with his daily routine, due to the ever increasing volumes of junk mail. It’s a good story, …
Brand equity can be significantly and quickly influenced by bloggers, viral marketers, facebook, youtube and the various other social networking technologies…Do you know what to say to your CMO?
Running to a meeting and need a transpromo mock up? Want to show a before and after? This is a statements which has varible data, personal URL, varible images, and cross sell. Great for a conversation starter. Less than a trip to Starbucks!
Ms NBC picked up the recent press release, “Best Western International Launches New TransPromo Pilot to Gauge ROI of Targeted, Timely Promotions”.
It appears once again that the junk mail curse has hit mainstream news. Suggesting the slow and painful death of junk mail and how it will impact the postal service.
Our recent articles have discussed legislation, going green, junk mail, direct mail, and marketing email. If these three issues should collide, this perfect storm could send CMO’s reeling.
Can it be that email –otherwise known as the darling of communication for the marketing community has hit a bump? Have marketers seen a rise in their unsubscribe rates or a drop in their open rates?
It is evident by the color adaption rates, the transpromo industry is trending upward as we try to brace ourselves for the 91% CAGR that seems to keep us hitting on all cylinders.
My recent poll results were very similar to the recent surveys on the topic “what people do with the promotional inserts which accompany your bills and statements in the mail”.
The baby boomer generation is in need of information. They are on the edge of technology but have not been able to embrace most things that could be useful to link them to information, Transpromo can help!
Social trending, the economy, and transpromo
As the economy turns, the presidential rhetoric heightens; the consumer grows weary and tired.
My next series of articles are based on Therapy. Like any good relationship counselor, I am going to present idea’s and thoughts on repairing the relationship between the Marketer and their customer.
According to the Federal Interagency Forum on Aging, health related services are the biggest concern among the 65 years and older.
What is a transactional statement?
A transactional document typically outlines an agreement, terms and conditions, and or financial obligations. Some examples of transaction documents are …