Hot off the presses, our latest white paper for your review!
Need some new tools to refresh the old toolkit? Ever wondered how others are selling TransPromo? If so, check out this posting!
Many have stated that newspapers and magazines could not compete with that little blue bird.
Are you talking to your customers about the value of print and the integration of social media?
I am linking to this article I wrote – because we need to use this type of information to gain traction with our cusotmers – customer.
Today, InfoPrint announced the results of their last pilot which yielded a 27% uptick in color transpromo over the monochrome transpromo.
Are you maximizing your marketing spend? Do you know your most profitable customers?
What is on the CMO Agenda for 2009? How do you target your customers. Take a peek at my upcoming series on customer retention.
Reduced advertising spend, USPS potentially reduced work week means more mail, on few days. Is your direct mail ready to compete?
Much of the press has touted Best Western’s TransPromo pilot results. Achieving a 278% ROI in the worse financial crisis by promoting travel and a credit card use was a risky move. But …
When TransPromo can be highlighted in a marketing or mainstream publication, it benefits the industry by creating awareness. Please stop by Target Marketing for a quick read
The change in the white house will send the signal to the world, that America is changing. The reinvestment of dollars back into America will create new pride in our products and services. The changing of the guards will symbolize new hope and birth the New Economy.
TransPromo, a transactional printed documents combined with promotional marketing messages, has only been heard of by one in four marketers.
The results are in, and the statement certainly deserves a second look to deliver strategic communications to a customer.