Author Archive for admin
Mailman Steve ditches junk mail for good!
It’s a true and telling story on how a United States Post Man named Steve just can’t keep up with his daily routine, due to the ever increasing volumes of junk mail. It’s a good story, …
You better know this before you speak to your next CMO customer
Brand equity can be significantly and quickly influenced by bloggers, viral marketers, facebook, youtube and the various other social networking technologies…Do you know what to say to your CMO?
Before and After Loyalty Statement
Running to a meeting and need a transpromo mock up? Want to show a before and after? This is a statements which has varible data, personal URL, varible images, and cross sell. Great for a conversation starter. Less than a trip to Starbucks!
MS NBC Highlights Best Western’s Transpromo Pilot
Ms NBC picked up the recent press release, “Best Western International Launches New TransPromo Pilot to Gauge ROI of Targeted, Timely Promotions”.
Junk Mailers are Cutting Down Trees Willy-Nilly!
It appears once again that the junk mail curse has hit mainstream news. Suggesting the slow and painful death of junk mail and how it will impact the postal service.
The Perfect Storm: No Email, No Junk Mail – -What is a marketer to do?
Our recent articles have discussed legislation, going green, junk mail, direct mail, and marketing email. If these three issues should collide, this perfect storm could send CMO’s reeling.
Do you know what your EMAIL is doing?
Can it be that email –otherwise known as the darling of communication for the marketing community has hit a bump? Have marketers seen a rise in their unsubscribe rates or a drop in their open rates?
The Politics Behind TransPromo
It is evident by the color adaption rates, the transpromo industry is trending upward as we try to brace ourselves for the 91% CAGR that seems to keep us hitting on all cylinders.
Do you know what your junk mail is doing?
My recent poll results were very similar to the recent surveys on the topic “what people do with the promotional inserts which accompany your bills and statements in the mail”.
The final Article: Transpromo and Aging Baby Boomer
The baby boomer generation is in need of information. They are on the edge of technology but have not been able to embrace most things that could be useful to link them to information, Transpromo can help!
Social Trends, Economy & Transpromo
Social trending, the economy, and transpromo
As the economy turns, the presidential rhetoric heightens; the consumer grows weary and tired.
Transpromo: Therapy for the CMO and more
My next series of articles are based on Therapy. Like any good relationship counselor, I am going to present idea’s and thoughts on repairing the relationship between the Marketer and their customer.
Transpromo Assisting the Healthcare Industry
According to the Federal Interagency Forum on Aging, health related services are the biggest concern among the 65 years and older.
Common Questions and Answers
What is a transactional statement?
A transactional document typically outlines an agreement, terms and conditions, and or financial obligations. Some examples of transaction documents are …
Transpromo can help ease the housing issues of the aging population
There’s no place like home! My grandmother responded no differently when we asked her to move into an assisted living home. Like most Americans, she simply wanted to stay home. The truth is …
