The frequently used email tag line “Think Before You Print “created as an environmental friendly reminder is now the target of a new campaign, Paper – paper for every day. The industry wide campaign, supported by the Australasian Paper Industry Association has turned its attention to “damaging” email footers that suggest printing is more harmful…
As we predicted – a print turn around! Ad pages increase when tied to online.
The truth is unveiled in this video in which Sandra Zoratti explains the REAL story about the effects of online vs. off line communications.
Weary consumers are fleeing trusted brands due marketers war tactics. Between Email Blasts, Guerilla Marketing, and their obsession with HITS.
New privacy legislation will force the web to provide an opt in if sharing your “click” information to other parties.
Today, marketingprofs.com posted another survey on the adoption of e-readers and ipads. This report suggests that almost 60% will adopt an e-reader of sorts within the next three years. The latest CMO Council report out last week, Leveraging Loyalty to Transform Publishing had also polled 1000 magazine subscribers and only 24% of respondents were planning…
Irrelevance drives customers away from your brand and in some instances will close the book on you.
The recent report, The Leaders in Loyalty: Feeling the Love From The Loyalty Clubs, customer’s sound off about irrelevance, loyalty and marketing disconnect.
Keep sending irrelevant emails and junk mail… your customers are leaving you and declaring, “KNOW me or NO me”
Customer’s take back control of their email and mail box by emotionally and physically tuning marketers out. Find out why?
Results Highlight the Value of Relevancy in Print and Consumers’ Trust for Printed Communications Over Email
According to reports, Twitter has the lowest customer retention rating and the is the least social “network” when when compared to facebook.
We go to print centric trade shows and talk transpromo to the already converted. We tell everyone the time has come, the time is now – now go and be transpromo. Are we talking to ourselves again?