Author Archive for admin
Fashion Magazine Ad Pages are UP for Sept!
As we predicted – a print turn around! Ad pages increase when tied to online.
Paper vs. E Waste – You be the judge?
The truth is unveiled in this video in which Sandra Zoratti explains the REAL story about the effects of online vs. off line communications.
Consumers Request a Cease Fire – Will Marketers Stop the War?
Weary consumers are fleeing trusted brands due marketers war tactics. Between Email Blasts, Guerilla Marketing, and their obsession with HITS.
House targets behavior-based Web Ads
New privacy legislation will force the web to provide an opt in if sharing your “click” information to other parties.
New Eye Opening Research Reveals Opportunity for Custom Publishers
As magazines close, a new industry is taking hold. Delivering relevant and custom content to readers.
It’s the Message – Not the Medium! Relevancy Rules
Irrelevance drives customers away from your brand and in some instances will close the book on you.
KNOWING THE VALUE OF LOYALTY
The recent report, The Leaders in Loyalty: Feeling the Love From The Loyalty Clubs, customer’s sound off about irrelevance, loyalty and marketing disconnect.
PEPSI Cans the Super Bowl
Pepsi Cans the Super Bowl in Favor of New Cause Marketing Initative
The Challenges of B to B Marketing
B to B Marketing has its own unique challenges.
Consumers leave loyal brands due to noise level
Keep sending irrelevant emails and junk mail… your customers are leaving you and declaring, “KNOW me or NO me”
Consumers Emotionally and Physically Unsubscribe to Irrelevant Marketing Noise
Customer’s take back control of their email and mail box by emotionally and physically tuning marketers out. Find out why?
Results are in: Electronic Delivery vs. Traditional Mail
Results Highlight the Value of Relevancy in Print and Consumers’ Trust for Printed Communications Over Email
Twitter is not that Social
According to reports, Twitter has the lowest customer retention rating and the is the least social “network” when when compared to facebook.
TransPromo Now or Never? Are we talking to ourselves again?
We go to print centric trade shows and talk transpromo to the already converted. We tell everyone the time has come, the time is now – now go and be transpromo. Are we talking to ourselves again?
New Precision Marketing White Paper
Hot off the presses, our latest white paper for your review!
