Author Archive for admin
KNOWING THE VALUE OF LOYALTY
The recent report, The Leaders in Loyalty: Feeling the Love From The Loyalty Clubs, customer’s sound off about irrelevance, loyalty and marketing disconnect.
Is Your Customer Front and Center? TransPromo, a Precision Marketing Strategy Helps GAM Drive Relevant Communications
Do you really put your customer in the center of your marketing efforts? Graphic Arts Monthly does with sizzle
PEPSI Cans the Super Bowl
Pepsi Cans the Super Bowl in Favor of New Cause Marketing Initative
The Challenges of B to B Marketing
B to B Marketing has its own unique challenges.
Consumers leave loyal brands due to noise level
Keep sending irrelevant emails and junk mail… your customers are leaving you and declaring, “KNOW me or NO me”
Consumers Emotionally and Physically Unsubscribe to Irrelevant Marketing Noise
Customer’s take back control of their email and mail box by emotionally and physically tuning marketers out. Find out why?
Results are in: Electronic Delivery vs. Traditional Mail
Results Highlight the Value of Relevancy in Print and Consumers’ Trust for Printed Communications Over Email
Twitter is not that Social
According to reports, Twitter has the lowest customer retention rating and the is the least social “network” when when compared to facebook.
TransPromo Now or Never? Are we talking to ourselves again?
We go to print centric trade shows and talk transpromo to the already converted. We tell everyone the time has come, the time is now – now go and be transpromo. Are we talking to ourselves again?
New Precision Marketing White Paper
Hot off the presses, our latest white paper for your review!
Precision Marketing! – InfoPrint Gives Away TransPromo Tools!
Need some new tools to refresh the old toolkit? Ever wondered how others are selling TransPromo? If so, check out this posting!
Are You Bitter Over Twitter?
Many have stated that newspapers and magazines could not compete with that little blue bird.
How are you tying in Social Media and to Traditional Marketing?
Are you talking to your customers about the value of print and the integration of social media?
Data Analytics Drive Results
A core methodology of TransPromo is and should be Data Analytics.
Building Loyalty on a Busted Budget
I am linking to this article I wrote – because we need to use this type of information to gain traction with our cusotmers – customer.
