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2012 Predictions: Back to Basics
2012 Predictions Time for America to Innovate vs. Procrastinate The Debt Ceiling Fiasco, European Crisis, Political unrest and the struggling economy are going to shape the upcoming year’s communications. Uncertainty creates the feeling of instability for many Americans that will result in behaviors similar to the years after the Great Depression. The unfortunate…
Marketing Automation Gets BtoB Mag’s Attention With New Survey
November 7th B to B Focused on Marketing Asset Management The November 7th issue of BtoB is filled with information and data points which are of interest to the marketing communitya s well to marketing service providers. The headlines on the front page seem to hit a topic of interest: Going Local Marketing to Small…
Its about IPAD meets Print, and Not Print meets IPAD
CMO Council Goes IPAD to PRINT with new magazine, “PeerSphere” The Chief Marketing Officer (CMO) Council announced a multi-channel, multi-format publishing initiative that will deliver an in-depth and engaging peer-driven quarterly print journal and digital formats for web, mobile, tablets, like the iPad, and mail delivery to members and subscribers worldwide. The first edition…
About
Lee Gallagher is a marketing industry researcher, trendster and consultant. He has extensive experience in the hospitality, retail, and distribution industries. Starting his career in 1992 with IBM, he continues to take on new challenges. He has held many positions at IBM over the past 16 years from project management, executive, and sales. He has written and published many…
Disclaimer
The content of this website is published in the United States of America and persons who access it agree to do so in accordance with applicable U.S. law. All opinions expressed by Lee Gallagher on this website and in articles are solely Gallagher’s opinions and do not reflect the opinions of IBM, Ricoh, InfoPrint Solutions…
Americans Face Tough Decisions on What Bill to Pay
What would you do? Today in the US, one out of ten people are unemployed. As wallets shrink, 10% of consumers are faced with difficult decisions: What bills to pay or not pay. Essentials such as heat and food bills are on equal footing mortgage and credit cards this winter. The results – the highest…
Advice From The Top
The Colorado Chapter of the Business Marketing Association (BMA Colorado) today unveiled Advice From The Top: The Expert Guide to B2B Marketing, a new resource for business-to-business (B2B) marketers who want informed advice and proven best practices in today’s changing communications landscape. The handbook, authored by B2B marketing industry experts, was released during the opening…
Relevance Presented As Key CMO Council Report On Retail Banking
By Featured Guest Writer: Jonathan McGrew If you have been following us here at The Relevancy Requirement (by Transpromo-live) then you are probably aware of the Chief Marketing Officer Council (CMO Council) and the valuable insight they provide through research and reporting. The latest on that front is the “What’s Critical in the Vertical: Retail…
Relevancy Explored: Precision Marketing Versus Transpromo, Is There a Difference?
By Featured Guest Writer: Jonathan McGrew Relevancy is the driver of marketing plans for 2011, or at least we should all agree that it should be for reasons covered in Relevancy Rules Marketing Predictions in 2011. In fact, if you were following the 2011 PODi AppForum on Twitter you may have noticed that the there…
Power In the C-Suite: CMOs Plan to Drive Growth in 2011
By Featured Guest Writer: Jonathan McGrew Earlier this month a headline caught my attention as it flew by on my twitter feed—yes, it is possible to get relevant information via social media. The headline: Behind Closed Doors: CMOs planning to Accelerate Growth for 2011. Of course, this caught my eye because when it comes to…
Descriptive Versus Predictive Analytics: Relevant To Marketers in 2011?
Featured Guest Writer: Jonathan McGrew Data is some of the most powerful information at the disposal of marketers in business today. It can tell you a lot about your customers, products and even the future trends of your business. However, data is just the baseline and requires additional tools to make it work for you…
Relevancy Rules Marketing Predictions for 2011
Consumers are opting out at alarming rates. What should you do to change this in 2011? Evaluate your communications and promotions strategy aimed at your target audience. Why? Because relevancy rules marketing predictions this year.
7% of Insurance Marketers receive a 22% uptick! Why?
7% of Insurance Marketers are reaping the benefit of building loyalty and cross selling its loyal base.