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	<title>Comments on: House targets behavior-based Web Ads</title>
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		<title>By: Pat McGrew</title>
		<link>http://www.transpromo-live.com/2010/05/23/house-targets-behavior-based-web-ads/comment-page-1/#comment-599</link>
		<dc:creator>Pat McGrew</dc:creator>
		<pubDate>Tue, 08 Jun 2010 13:30:40 +0000</pubDate>
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		<description>I&#039;m conflicted. 

As an avid user of web services it is often convenient to me when a site has my information pre-populated.  I do, however, prefer that this be as the result of an opt-in, not because there is a relationship - sometimes several generations removed - between a site I normally use and another site I happen to stumble on or find through a link. 

In fact, I tend to see what information they have to track where it came from - but that is because it&#039;s part of my business to watch these things. 

It&#039;s no different than the many ways I style my name to track who is selling my name for direct mail blasts. 

I think I&#039;ve come down on the side of wanting disclosure from a site if they are affiliated with a network, sell user data, or even just share it - and that disclosure needs to be easily accessible, not buried in microtext at the bottom of a 7 screen long home page or in a hard to find privacy policy. 

Cheers, Pat</description>
		<content:encoded><![CDATA[<p>I&#8217;m conflicted. </p>
<p>As an avid user of web services it is often convenient to me when a site has my information pre-populated.  I do, however, prefer that this be as the result of an opt-in, not because there is a relationship &#8211; sometimes several generations removed &#8211; between a site I normally use and another site I happen to stumble on or find through a link. </p>
<p>In fact, I tend to see what information they have to track where it came from &#8211; but that is because it&#8217;s part of my business to watch these things. </p>
<p>It&#8217;s no different than the many ways I style my name to track who is selling my name for direct mail blasts. </p>
<p>I think I&#8217;ve come down on the side of wanting disclosure from a site if they are affiliated with a network, sell user data, or even just share it &#8211; and that disclosure needs to be easily accessible, not buried in microtext at the bottom of a 7 screen long home page or in a hard to find privacy policy. </p>
<p>Cheers, Pat</p>
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