Yearly Archives: 2010

7% of Insurance Marketers receive a 22% uptick! Why?

7% of Insurance Marketers are reaping the benefit of building loyalty and cross selling its loyal base.

Australia says Paper is better than email.

The frequently used email tag line “Think Before You Print “created as an environmental friendly reminder is now the target of a new campaign, Paper – paper for every day. The industry wide campaign, supported by the Australasian Paper Industry Association has turned its attention to “damaging” email footers that suggest printing is more harmful…

Fashion Magazine Ad Pages are UP for Sept!

As we predicted – a print turn around! Ad pages increase when tied to online.

Paper vs. E Waste – You be the judge?

The truth is unveiled in this video in which Sandra Zoratti explains the REAL story about the effects of online vs. off line communications.

Consumers Request a Cease Fire – Will Marketers Stop the War?

Weary consumers are fleeing trusted brands due marketers war tactics. Between Email Blasts, Guerilla Marketing, and their obsession with HITS.

House targets behavior-based Web Ads

New privacy legislation will force the web to provide an opt in if sharing your “click” information to other parties.

New Eye Opening Research Reveals Opportunity for Custom Publishers

Today, marketingprofs.com posted another survey on the adoption of e-readers and ipads.  This report suggests that almost 60% will adopt an e-reader of sorts within the next three years.  The latest CMO Council report out last week, Leveraging Loyalty to Transform Publishing had also polled 1000 magazine subscribers and only 24% of respondents were planning…

It’s the Message – Not the Medium! Relevancy Rules

Irrelevance drives customers away from your brand and in some instances will close the book on you.

KNOWING THE VALUE OF LOYALTY

The recent report, The Leaders in Loyalty: Feeling the Love From The Loyalty Clubs, customer’s sound off about irrelevance, loyalty and marketing disconnect.

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