Consumers Emotionally and Physically Unsubscribe to Irrelevant Marketing Noise

Transpromo Can Help Ease the Marketing Fatigue

Tomorrow at the DMA, InfoPrint and the CMO Council  formally releasing some joint research consumer “marketing fatigue”.  The most surprising point that was polled indicated that consumers are actively disengaging with companies that continue to spam their email and traditional mail box.

As consumers continue to be inundated with these irrelevant and misdirected messages, marketers continue to use these meaningless way to connect.  Essentially, marketers have opted to move the noise of the constant pre sort “junk mail” over to another, less expensive channel – email.

According to the survey, 63% have and or actively pursuing disengaging by opting out of not only email, but the company itself. This would explain why unsubscribe rates are skyrocketing – but the damage of this irrelevant noise is damaging brands as customer flee  at record rates. Adding to the noise? The lack of using existing data to profile your customers. Over 75% said they continue to get promotions for products they have already purchased.