Comments on: TransPromo Now or Never? Are we talking to ourselves again? http://www.transpromo-live.com/2009/07/18/transpromo-now-or-never-are-we-talking-to-ourselves-again/ Impactful Marketing Drives Customer Loyalty Tue, 08 Jun 2010 13:30:40 -0700 hourly 1 http://wordpress.org/?v=3.0 By: Michael J http://www.transpromo-live.com/2009/07/18/transpromo-now-or-never-are-we-talking-to-ourselves-again/comment-page-1/#comment-239 Michael J Sat, 01 Aug 2009 22:20:24 +0000 http://www.transpromo-live.com/?p=366#comment-239 I think we shouldn't be too hard on printers or suppliers for talking to themselves. It's natural that people listen to "people like them." In cable TV that's the "echo chamber." In the halls of government that's "group think." In corporate board rooms that's "the way we do business." As Pat points out in her post, one of the greatest constraints on seeing what's going on is when "people like us" is constrained by the blinders of the nation in which we live. The most wonderful benefit of being a print addict is that the language of print has always transcended the dialects of national borders. I've done press checks in Milan, Prague and Iceland. Hand signals + broken English do fine in dealing with the common problems of ink densities, ink/water balances and getting to good enough for a customer. Unfailingly a connection is made on the basis of sharing a passion for getting a colorant on a substrate. The fact that new uses of database publishing and digital printing in Australia should not be surprising. Australia is the closest English speaking tribe near Asia. Real innovation always happens at the borders. In some ways Australia/New Zealand is the Venice of the 21st century. I think we shouldn’t be too hard on printers or suppliers for talking to themselves. It’s natural that people listen to “people like them.”

In cable TV that’s the “echo chamber.” In the halls of government that’s “group think.” In corporate board rooms that’s “the way we do business.”

As Pat points out in her post, one of the greatest constraints on seeing what’s going on is when “people like us” is constrained by the blinders of the nation in which we live.

The most wonderful benefit of being a print addict is that the language of print has always transcended the dialects of national borders.

I’ve done press checks in Milan, Prague and Iceland. Hand signals + broken English do fine in dealing with the common problems of ink densities, ink/water balances and getting to good enough for a customer.

Unfailingly a connection is made on the basis of sharing a passion for getting a colorant on a substrate. The fact that new uses of database publishing and digital printing in Australia should not be surprising.

Australia is the closest English speaking tribe near Asia. Real innovation always happens at the borders. In some ways Australia/New Zealand is the Venice of the 21st century.

]]> By: Pat McGrew http://www.transpromo-live.com/2009/07/18/transpromo-now-or-never-are-we-talking-to-ourselves-again/comment-page-1/#comment-237 Pat McGrew Sun, 26 Jul 2009 01:53:10 +0000 http://www.transpromo-live.com/?p=366#comment-237 Lee! Amen! Yes, we in the print industry are talking to ourselves, and we think that we are leading the way. In fact, I am in the middle of one of those world tours and once again learning that implementers are smart. I am finding TransPromo at every stop, but not usually by that name. My experience around the world has been that this idea of marrying marketing content to bills and statements has been in play since the 1990s. The printer folks who have made it happen did so with great cooperation among all of the departments in their customer organizations, and did it without giving it a name. It's really in the US where the marketers haven't engaged. The market in in Australia is an innovative one. I had a journalist there ask me if I really believed that Australia lead the world in TransPromo or if I was (more or less) just sucking up to the market. I laughed. I've been showing the work of teams in Australia for four years. An Australian application won the FIRST BEST PRACTICES award in TransPromo from PODi. Yes, I believe they get it! Cheers from Asia Pat Lee!

Amen! Yes, we in the print industry are talking to ourselves, and we think that we are leading the way. In fact, I am in the middle of one of those world tours and once again learning that implementers are smart. I am finding TransPromo at every stop, but not usually by that name. My experience around the world has been that this idea of marrying marketing content to bills and statements has been in play since the 1990s. The printer folks who have made it happen did so with great cooperation among all of the departments in their customer organizations, and did it without giving it a name.

It’s really in the US where the marketers haven’t engaged.

The market in in Australia is an innovative one. I had a journalist there ask me if I really believed that Australia lead the world in TransPromo or if I was (more or less) just sucking up to the market.

I laughed. I’ve been showing the work of teams in Australia for four years. An Australian application won the FIRST BEST PRACTICES award in TransPromo from PODi. Yes, I believe they get it!

Cheers from Asia
Pat

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