Precision Marketing! – InfoPrint Gives Away TransPromo Tools!
admin | May 05, 2009 | Comments 1
Many call Content Marketing the “New Marketing.” In concept, it is marketing campaigns based on the creation and sharing of relevant information to engage, maintain, and reactivate customers. The theory is that delivering high-quality, relevant and valuable information to converse with customers can drive a call to action and build loyalty. (e.g the premise of transpromo) Think about it, today with so many slick ads – how do you cut through the clutter? Does “slick” really mean a qualified “click”? InfoPrint’s latest marketing campaign is not complicated or slick. In fact, it’s simple and clear – “Transpromo Made Simple.” InfoPrint is releasing tools and resources for free downloads to help the adoption of Transpromo and it’s implementation.
Initial Launch Kit includes:
· Compelling “Before and After” statements – great if you are running to a meeting
· Understanding today’s CMO – good to know before you present next
· Easy to use TransPromo ROI Calculator – great tool to provide the value
· And proven case studies – we all needs these.
Filed Under: Sales Tools
I’ve seen the kit myself. It really brings out the before and now, illustrating how the transpromo process creates the end impact – an increase in sales, loyalty and more.