http://www.transpromo-live.com/2009/04/28/are-you-bitter-over-twitter/ Impactful Marketing Drives Customer Loyalty Tue, 08 Jun 2010 13:30:40 -0700 hourly 1 http://wordpress.org/?v=3.0 http://www.transpromo-live.com/2009/04/28/are-you-bitter-over-twitter/comment-page-1/#comment-227 Sandra Z Thu, 14 May 2009 20:05:57 +0000 http://www.transpromo-live.com/?p=304#comment-227 Lee, Great comments! In addition to 'relevancy' being a key driver in a communication channel's propensity to survive, the 'critical' or 'must-read' component cannot be overstated. Many on-line tactics have become noise because of they lack relevancy and mission critical information just as previous print document may have. The point is, all the communication channels are really being required to become personalized, relevant and critical because that is the only way to engage a prospect or customer in our world of overcommunication and messaging madness. sz Lee,
Great comments! In addition to ‘relevancy’ being a key driver in a communication channel’s propensity to survive, the ‘critical’ or ‘must-read’ component cannot be overstated. Many on-line tactics have become noise because of they lack relevancy and mission critical information just as previous print document may have. The point is, all the communication channels are really being required to become personalized, relevant and critical because that is the only way to engage a prospect or customer in our world of overcommunication and messaging madness. sz

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