Comments on: Data Analytics Drive Results http://www.transpromo-live.com/2009/04/11/transpromo-and-data-analytics-drive-results/ by Transpromo-live Fri, 28 Jan 2011 22:34:30 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: John Rothstein http://www.transpromo-live.com/2009/04/11/transpromo-and-data-analytics-drive-results/comment-page-1/#comment-438 John Rothstein Sat, 27 Feb 2010 18:56:46 +0000 http://www.transpromo-live.com/?p=279#comment-438 You make some great points here. Today, most companies have an enormous amount of data to work with. But few are using it to its full potential. Retailers, credit card companies, loyalty programs and more all provide real-time insight into what our customers are looking for. All of that data also allows us to communicate even more effectively with our customers, providing them with the content, products and services they want when they want it. As I have been saying for some time, in our information age, data is currency. Spend yours wisely. You make some great points here. Today, most companies have an enormous amount of data to work with. But few are using it to its full potential.

Retailers, credit card companies, loyalty programs and more all provide real-time insight into what our customers are looking for. All of that data also allows us to communicate even more effectively with our customers, providing them with the content, products and services they want when they want it.

As I have been saying for some time, in our information age, data is currency. Spend yours wisely.

]]> By: Will V http://www.transpromo-live.com/2009/04/11/transpromo-and-data-analytics-drive-results/comment-page-1/#comment-173 Will V Mon, 13 Apr 2009 16:08:52 +0000 http://www.transpromo-live.com/?p=279#comment-173 Creating a relationship between customers and your brand is no doubt a key to building brand loyalty. Interaction, relevance and personalization are all essential elements to building customer relationship. These essential elements can only be maximized if quality customer data is possessed. Without quality, we will never know who our customers really are. Being able to identify a general demographic group they belong to is no longer sufficient. Being able to greet you customer by their full name, using their favorite and images or knowing exactly when they normally check their email during the day are all driven by quality data. This, however, is not like an email list and cannot be purchased. There must be a self efficient system set in place to track, manage and update data automatically. The key point here is you must be able to leverage the data you have in your marketing initiatives. The follow up to that is, you must be able to enhance the same data after each initiative. Will V. Creating a relationship between customers and your brand is no doubt a key to building brand loyalty. Interaction, relevance and personalization are all essential elements to building customer relationship. These essential elements can only be maximized if quality customer data is possessed. Without quality, we will never know who our customers really are. Being able to identify a general demographic group they belong to is no longer sufficient.

Being able to greet you customer by their full name, using their favorite and images or knowing exactly when they normally check their email during the day are all driven by quality data. This, however, is not like an email list and cannot be purchased. There must be a self efficient system set in place to track, manage and update data automatically.

The key point here is you must be able to leverage the data you have in your marketing initiatives. The follow up to that is, you must be able to enhance the same data after each initiative.

Will V.

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