Building Loyalty on a Busted Budget

I am linking to this article I wrote  - because we need to use this type of information to gain traction with our cusotmers – customer.

In 2008, CMOs were challenged with growing customer insight and conversations in a world that bombards the consumer with irrelevant advertisements and messaging. Now in 2009, marketers are surrounded by economic uncertainty and shrinking budgets. Savvy marketers must implement programs that realize revenue from dormant custom­ers while activating loyalty from existing customers by using personalized commu­nications as the conversation starter to cut through the clutter.

A recent survey conducted by The Mar­keting Executives Networking Group high­lighted customer retention and satisfaction are top of mind with marketers.

One buzz-worthy retention marketing technique is transpromo, which is the com­bination of must-read documents with per­sonalized, relevant promotional materials. Transpromo offers marketers a new route with which to engage their customers in targeted communications. These encourage brand loyalty by leveraging existing data to predict future buying patterns.  (click the link to finish reading the rest)

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