Building Loyalty on a Busted Budget | The Relevancy Requirement

I am linking to this article I wrote - because we need to use this type of information to gain traction with our cusotmers – customer.

In 2008, CMOs were challenged with growing customer insight and conversations in a world that bombards the consumer with irrelevant advertisements and messaging. Now in 2009, marketers are surrounded by economic uncertainty and shrinking budgets. Savvy marketers must implement programs that realize revenue from dormant customers while activating loyalty from existing customers by using personalized communications as the conversation starter to cut through the clutter.

A recent survey conducted by The Marketing Executives Networking Group highlighted customer retention and satisfaction are top of mind with marketers.

One buzz-worthy retention marketing technique is transpromo, which is the combination of must-read documents with personalized, relevant promotional materials. Transpromo offers marketers a new route with which to engage their customers in targeted communications. These encourage brand loyalty by leveraging existing data to predict future buying patterns. (click the link to finish reading the rest)

Now if you are really ready to spread the word – - post a comment on DMNEWS.com