Comments on: Pilot #2 Delivers 27% lift using InfoPrint TransPromo http://www.transpromo-live.com/2009/03/10/pilot-2-delivers-27-lift-using-infoprint-transpromo/ Impactful Marketing Drives Customer Loyalty Tue, 08 Jun 2010 13:30:40 -0700 hourly 1 http://wordpress.org/?v=3.0 By: Will V http://www.transpromo-live.com/2009/03/10/pilot-2-delivers-27-lift-using-infoprint-transpromo/comment-page-1/#comment-152 Will V Wed, 11 Mar 2009 17:02:51 +0000 http://www.transpromo-live.com/?p=268#comment-152 Personalization is key to effective communication efforts in today's marketing battlefield. Due to constant bombardment of mass media, filtering out irrelevant messages is almost a second nature. As consumers, we like to be communicated to as an individual. As marketers, we understand the value of creating customer value through personalization. There is a clear solution to the problem, but why are we all not taking the initiative? I think the greatest challenge is finding the right solution. There are various VDP applications/solutions that exist, but which is the best one? Well, the obvious answer is there is no "best" solution. Something is determined to be the "best" by its ability to accommodate a need, and everyone has different needs. Another challenge is the level of familiarity. I think all of you would agree that most people would normally shy away from things they are not familiar with. There is a risk for testing uncharted waters. With budget cuts and strict cost control, there is a reluctance to invest in something that will "maybe" enhance marketing efforts. Will V. Personalization is key to effective communication efforts in today’s marketing battlefield. Due to constant bombardment of mass media, filtering out irrelevant messages is almost a second nature. As consumers, we like to be communicated to as an individual. As marketers, we understand the value of creating customer value through personalization. There is a clear solution to the problem, but why are we all not taking the initiative?

I think the greatest challenge is finding the right solution. There are various VDP applications/solutions that exist, but which is the best one? Well, the obvious answer is there is no “best” solution. Something is determined to be the “best” by its ability to accommodate a need, and everyone has different needs.

Another challenge is the level of familiarity. I think all of you would agree that most people would normally shy away from things they are not familiar with. There is a risk for testing uncharted waters. With budget cuts and strict cost control, there is a reluctance to invest in something that will “maybe” enhance marketing efforts.

Will V.

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