Pilot #2 Delivers 27% lift using InfoPrint TransPromo
admin | Mar 10, 2009 | Comments 1
In these tough economic times, it is a pleasure to discuss something positive. Today, InfoPrint announced the results of their last pilot which yielded a 27% uptick in color transpromo over the monochrome transpromo. Again re-emphasizing the importance of leveraging tactics (tools) like TransPromo to grow personalization, improve customer retention and drive ROI.
At the CMO Council’s Summit in Monterrey, 150 marketers in the audience were asked if they were using personalized communications – and only about 25% of the marketers raised their hand. Interestingly, when those marketers were polled further, they confirmed that relevant and personalized campaigns yielded much higher returns.
At XPLOR last week, Pat McGrew asked how many print service providers were implementing or actively engaging in TransPromo, and again the crowd was mixed. Further investigation proved that the desire was there, but maybe getting to the right person in the customer’s marketing organization was the obstacle.
The recent Best Western case study along with our recent press releases should provide you reason to call on your customer. Read back through some of the blogs posting and comments. This information should provide some insight and content on what is top of mind for today’s CMO. If you need help, send me an email.
ps. Happy One Year Anniversary to TransPromo-live.com
Filed Under: Recent Articles
Personalization is key to effective communication efforts in today’s marketing battlefield. Due to constant bombardment of mass media, filtering out irrelevant messages is almost a second nature. As consumers, we like to be communicated to as an individual. As marketers, we understand the value of creating customer value through personalization. There is a clear solution to the problem, but why are we all not taking the initiative?
I think the greatest challenge is finding the right solution. There are various VDP applications/solutions that exist, but which is the best one? Well, the obvious answer is there is no “best” solution. Something is determined to be the “best” by its ability to accommodate a need, and everyone has different needs.
Another challenge is the level of familiarity. I think all of you would agree that most people would normally shy away from things they are not familiar with. There is a risk for testing uncharted waters. With budget cuts and strict cost control, there is a reluctance to invest in something that will “maybe” enhance marketing efforts.
Will V.