You say “If marketers were to identify and target spend on profitable, high value customers and then create loyalty by driving messaging that is personal and relevant and grow customer equity.

It might say, “if marketers kept their focus on when, where and why profitable high value customers gather and then nurture the probablity that they will give you their trust and loyalty, by giving them information that is interesting…”

The sometimes under appreciated aspect of transpromo (or should it be transinfo?) is that if executed correctly, the process can supply real time data on the formation and disbanding of gatherings of high value customers. It can also help define that magic bullet of marketing, “What will be interesting to that customer at that time.”

I remember that in an earlier post, you referred to this capability as predictive analytics.