Comments on: One thing you don’t know about the Best Western Transpromo Pilot? http://www.transpromo-live.com/2009/01/12/one-thing-you-don%e2%80%99t-about-the-best-western-transpromo-pilot/ by Transpromo-live Fri, 28 Jan 2011 22:34:30 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Michael J http://www.transpromo-live.com/2009/01/12/one-thing-you-don%e2%80%99t-about-the-best-western-transpromo-pilot/comment-page-1/#comment-104 Michael J Thu, 15 Jan 2009 14:13:34 +0000 http://www.transpromo-live.com/?p=213#comment-104 I found this article that strongly supports the idea that CRM is the way marketers want to go: One snipper and the link: Customer satisfaction and customer retention remained the top two marketing concepts followed by marketing ROI, brand loyalty and segmentation, which represents a "Back to Core Principles" approach to marketing. Of the 62 identified marketing concepts, faith-based marketing, six sigma, game theory, anti-americanism and immigration were viewed as the least important. the link : http://www.prleap.com/pr/130718/# and this The Marketing Executives Networking Group (MENG) and Anderson Analytics, in its second annual survey of Top Marketing Trends for 2009, report that marketing executives are going back to basics this year, putting renewed focus on satisfying and retaining customers and investing in research and insights, but are sick of hearing about Web 2.0. from here: http://www.mediapost.com/publications/?fa=Articles.san&art_aid=98129#comments I found this article that strongly supports the idea that CRM is the way marketers want to go: One snipper and the link:
Customer satisfaction and customer retention remained the top two marketing concepts followed by marketing ROI, brand loyalty and segmentation, which represents a “Back to Core Principles” approach to marketing. Of the 62 identified marketing concepts, faith-based marketing, six sigma, game theory, anti-americanism and immigration were viewed as the least important.
the link : http://www.prleap.com/pr/130718/#

and this
The Marketing Executives Networking Group (MENG) and Anderson Analytics, in its second annual survey of Top Marketing Trends for 2009, report that marketing executives are going back to basics this year, putting renewed focus on satisfying and retaining customers and investing in research and insights, but are sick of hearing about Web 2.0.

from here:

http://www.mediapost.com/publications/?fa=Articles.san&art_aid=98129#comments

]]> By: Michael J http://www.transpromo-live.com/2009/01/12/one-thing-you-don%e2%80%99t-about-the-best-western-transpromo-pilot/comment-page-1/#comment-103 Michael J Wed, 14 Jan 2009 15:30:02 +0000 http://www.transpromo-live.com/?p=213#comment-103 In the context of the conversation of Predictive Analytics, I thought your viewers might be interested in "From Predictive Analytics to Competing on Decisions on the first day. I will also be giving a one day workshop after the conference - Taking Action with Analytics: The Decision-Centric Enterprise." here's the link: http://www.ebizq.net/blogs/decision_management/2008/12/predictive_analytics_world.php In the context of the conversation of Predictive Analytics, I thought your viewers might be interested in
“From Predictive Analytics to Competing on Decisions on the first day. I will also be giving a one day workshop after the conference – Taking Action with Analytics: The Decision-Centric Enterprise.”
here’s the link:
http://www.ebizq.net/blogs/decision_management/2008/12/predictive_analytics_world.php

]]>