Comments on: 2009 Predictions (The World and TransPromo!) http://www.transpromo-live.com/2008/12/31/2009-predications-the-world-and-transpromo/ by Transpromo-live Fri, 28 Jan 2011 22:34:30 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Christian http://www.transpromo-live.com/2008/12/31/2009-predications-the-world-and-transpromo/comment-page-1/#comment-99 Christian Wed, 07 Jan 2009 15:40:30 +0000 http://www.transpromo-live.com/?p=176#comment-99 Great article. We all know its about the data. If we can continue to collect it and use it correctly, we can all win with transpromo. Great article. We all know its about the data. If we can continue to collect it and use it correctly, we can all win with transpromo.

]]> By: Michael J http://www.transpromo-live.com/2008/12/31/2009-predications-the-world-and-transpromo/comment-page-1/#comment-97 Michael J Sun, 04 Jan 2009 15:37:05 +0000 http://www.transpromo-live.com/?p=176#comment-97 To support your original post, I just found this at the Guardian website talking about a CTO in the US government. http://www.guardian.co.uk/technology/blog/2009/jan/02/politics-obama-white-house# From the last paragraph.. It's actually a remarkable opportunity for an individual - but also the US government - to do something in 21st century style which I think Franklin Roosevelt did during the Great Depression. In a funny way, in the midst of this horrible turmoil and joblessness and everything else, there is an opportunity. You know how they say opportunity lies on the edge of chaos? Maybe that's going to be true here too. To support your original post, I just found this at the Guardian website talking about a CTO in the US government.
http://www.guardian.co.uk/technology/blog/2009/jan/02/politics-obama-white-house#

From the last paragraph..

It’s actually a remarkable opportunity for an individual – but also the US government – to do something in 21st century style which I think Franklin Roosevelt did during the Great Depression. In a funny way, in the midst of this horrible turmoil and joblessness and everything else, there is an opportunity. You know how they say opportunity lies on the edge of chaos? Maybe that’s going to be true here too.

]]> By: Michael Josefowicz http://www.transpromo-live.com/2008/12/31/2009-predications-the-world-and-transpromo/comment-page-1/#comment-94 Michael Josefowicz Thu, 01 Jan 2009 13:39:02 +0000 http://www.transpromo-live.com/?p=176#comment-94 I think you've nailed. Just some additions, It will be getting closer to tipping point time for education, health and government. Cell phones will connect physical print to the Cloud. The information in the Cloud will come back into real life in Print. Google will store and deliver real time locational analytics. iPhones, Blackberries and competing 3G phones will be standard. As this scales, around 2012, direct mail as we now it, disappears. Formal educational institutions will be forced to share the value created by Cloud based communication with faculty, students and parents. New organizations, without the legacy overhead of a monopoly market, will form that offer education at appropriate prices. The disruption of newspapers and the auto industry will be small potatoes compared to the coming disruption of “higher ed.” For health this means a printed poster, cell phone linked to a website, with a printed booklet for that baby boomer with their specific medication protocol. It will be printed at the point of contact at the primary care facilities. It will start at Walmart or another retail health delivery functionality. For government it will be online posting of legislation and executive rules in process. The content will go to a wiki, be crowd sourced and then printed versions pulled down from the cloud by interested people to distribute to their friends, constituents and representatives. For newspapers it will be using the long tail of content to produce paperback books,posters and customized newsletters delivered to avid readers who are willing to pay money for them. Some of those readers will be bottom of the pyramid high school kids and their parents. Print will begin to migrate away from advertising and towards printed content that people willingly pay for. New print capacity will move towards printed electronics, focused on RFID, OLED dispalys and printed solar panels. As the printed electronics industry grows, the supply and demand of print capacity will be rebalanced. I think you’ve nailed. Just some additions,

It will be getting closer to tipping point time for education, health and government. Cell phones will connect physical print to the Cloud. The information in the Cloud will come back into real life in Print. Google will store and deliver real time locational analytics. iPhones, Blackberries and competing 3G phones will be standard. As this scales, around 2012, direct mail as we now it, disappears.

Formal educational institutions will be forced to share the value created by Cloud based communication with faculty, students and parents. New organizations, without the legacy overhead of a monopoly market, will form that offer education at appropriate prices. The disruption of newspapers and the auto industry will be small potatoes compared to the coming disruption of “higher ed.”

For health this means a printed poster, cell phone linked to a website, with a printed booklet for that baby boomer with their specific medication protocol. It will be printed at the point of contact at the primary care facilities. It will start at Walmart or another retail health delivery functionality.

For government it will be online posting of legislation and executive rules in process. The content will go to a wiki, be crowd sourced and then printed versions pulled down from the cloud by interested people to distribute to their friends, constituents and representatives.

For newspapers it will be using the long tail of content to produce paperback books,posters and customized newsletters delivered to avid readers who are willing to pay money for them. Some of those readers will be bottom of the pyramid high school kids and their parents.

Print will begin to migrate away from advertising and towards printed content that people willingly pay for.

New print capacity will move towards printed electronics, focused on RFID, OLED dispalys and printed solar panels. As the printed electronics industry grows, the supply and demand of print capacity will be rebalanced.

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