2009 World and TransPromo Predictions
The change in the white house will send the signal to the world, that America is changing. The reinvestment of dollars back into America will create new pride in our products and services. The changing of the guards will symbolize new hope and birth the New Economy. The programs put into place will be smarter, and as America reclaims status in the world New Economy. This new economy moves faster, has massive infrastructure, and is socially connected at work, play and on the web. Once Americans unite – expect mega change.
Darwin’s survival of the fittest – or at least the most innovative will be the mantra. Companies will be forced to retool in the shape of work force reductions. Companies will become more agile in the New Economy, as economic pressures will force products, services, and new inventions to come to the market faster. Enterprises will rely heavily upon technology to assist in penetrating and reactivation of customers. Americans will insist on personalization of all types from gaming to clothing for their laptops and printers. The New Economy will create passion, and that passion will drive individuality. Workforce reductions will provide a re-invention of people, their idea’s and create, new niche small businesses that will be linked together by social technologies.
Every vote counts will morph into every American and their actions count. We will be more socially responsible than ever. Neighbors and friends will become more active, Arbor day, tree planting, is just the beginning. New life will come to schools, libraries, churches as Americans will want to discuss the future as we connect ourselves to social pillars. New Year’s resolutions will involve more than just losing weight–more social interaction will begin to make the list, as we realized that staying cooped up, hiding behind our gated homes has only lead to our detriment.
What about TransPromo in 2009.
All types of research will surface from the Analysts to mainstream publications, stating that the first step is to re-engage your EXISTING customer. Yes, all the mounds of data that have been accumulating, now have can be leveraged to re engage current customers. Tying together not just transactional data, but also helpdesk logs, blogs, Net Promoter Scores, CRM, twitter, will assist in determining the face of our existing customer, their needs, and their wants. Predictive analytics will create new promotions, messaging, imagery, and relevant information. Successful, innovative companies will begin to re-engineer their data, bringing Customer Relationship Management to new heights – making personalization more possible then ever than before. TransPromo will continue to emerge. 2009 business objectives is a strategic fit for TransPromo – personalized, relevant, greener, regulatory complaint, drive customer reactivation and loyalty. Innovation is king, new, smart leadership will be wiser for listening and those that continue to conduct business as they did in the 1980’s will disappear.
2009 will be a year of change -at home, work, and play. Get social, get innovative, and make it happen!
I think you’ve nailed. Just some additions,
It will be getting closer to tipping point time for education, health and government. Cell phones will connect physical print to the Cloud. The information in the Cloud will come back into real life in Print. Google will store and deliver real time locational analytics. iPhones, Blackberries and competing 3G phones will be standard. As this scales, around 2012, direct mail as we now it, disappears.
Formal educational institutions will be forced to share the value created by Cloud based communication with faculty, students and parents. New organizations, without the legacy overhead of a monopoly market, will form that offer education at appropriate prices. The disruption of newspapers and the auto industry will be small potatoes compared to the coming disruption of “higher ed.”
For health this means a printed poster, cell phone linked to a website, with a printed booklet for that baby boomer with their specific medication protocol. It will be printed at the point of contact at the primary care facilities. It will start at Walmart or another retail health delivery functionality.
For government it will be online posting of legislation and executive rules in process. The content will go to a wiki, be crowd sourced and then printed versions pulled down from the cloud by interested people to distribute to their friends, constituents and representatives.
For newspapers it will be using the long tail of content to produce paperback books,posters and customized newsletters delivered to avid readers who are willing to pay money for them. Some of those readers will be bottom of the pyramid high school kids and their parents.
Print will begin to migrate away from advertising and towards printed content that people willingly pay for.
New print capacity will move towards printed electronics, focused on RFID, OLED dispalys and printed solar panels. As the printed electronics industry grows, the supply and demand of print capacity will be rebalanced.
To support your original post, I just found this at the Guardian website talking about a CTO in the US government.
http://www.guardian.co.uk/technology/blog/2009/jan/02/politics-obama-white-house#
From the last paragraph..
It’s actually a remarkable opportunity for an individual – but also the US government – to do something in 21st century style which I think Franklin Roosevelt did during the Great Depression. In a funny way, in the midst of this horrible turmoil and joblessness and everything else, there is an opportunity. You know how they say opportunity lies on the edge of chaos? Maybe that’s going to be true here too.
Great article. We all know its about the data. If we can continue to collect it and use it correctly, we can all win with transpromo.