Comments on: 1 out of 4 CMO’s have heard of TransPromo http://www.transpromo-live.com/2008/12/20/1-out-of-4-cmos-have-heard-of-transpromo/ Impactful Marketing Drives Customer Loyalty Tue, 08 Jun 2010 13:30:40 -0700 hourly 1 http://wordpress.org/?v=3.0 By: Michael Josefowicz http://www.transpromo-live.com/2008/12/20/1-out-of-4-cmos-have-heard-of-transpromo/comment-page-1/#comment-91 Michael Josefowicz Mon, 22 Dec 2008 18:17:25 +0000 http://www.transpromo-live.com/?p=170#comment-91 Nice story. I wonder. Do CMO's have the staff, time, focus or resources within their departments to get it done? Or do they have to talk to IT? Another question: Does a vendor have enough trusted brand status to offer to do the data collection and analysis for them? I would think IBM would have that brand cred, but would be surprised if anyone with less of brand could get a CMO to "outsource" data analysis. Nice story.

I wonder. Do CMO’s have the staff, time, focus or resources within their departments to get it done? Or do they have to talk to IT?

Another question: Does a vendor have enough trusted brand status to offer to do the data collection and analysis for them?

I would think IBM would have that brand cred, but would be surprised if anyone with less of brand could get a CMO to “outsource” data analysis.

]]> By: admin http://www.transpromo-live.com/2008/12/20/1-out-of-4-cmos-have-heard-of-transpromo/comment-page-1/#comment-88 admin Sun, 21 Dec 2008 23:04:21 +0000 http://www.transpromo-live.com/?p=170#comment-88 Michael, Good points - and would like to speak to one. After speaking at the CMO Summit, we polled 100 of the TOP CMO's that were in the room if they sent out monthly communications - and almost all raised their hand. When asked who is leveraging this data - only 4 raised their hands. When I asked why, they simply said they did not know how to start. And then we had a lengthy discussion on implementation. So, start very small, and move through the company. Most marketers test for many months - so it would still take some time. Michael,
Good points – and would like to speak to one. After speaking at the CMO Summit, we polled 100 of the TOP CMO’s that were in the room if they sent out monthly communications – and almost all raised their hand. When asked who is leveraging this data – only 4 raised their hands. When I asked why, they simply said they did not know how to start. And then we had a lengthy discussion on implementation. So, start very small, and move through the company. Most marketers test for many months – so it would still take some time.

]]> By: Michael Josefowicz http://www.transpromo-live.com/2008/12/20/1-out-of-4-cmos-have-heard-of-transpromo/comment-page-1/#comment-86 Michael Josefowicz Sun, 21 Dec 2008 06:11:50 +0000 http://www.transpromo-live.com/?p=170#comment-86 Or...maybe somebody should talk to Google directly. I understand they are working on ad distribution for newspapers. So, get Google to do the ads and the analytics and deliver a clean data stream for printers to print. No Marketing Department needed. Of course there are lots of issues that would have to be clarified, but Google seems pretty open to a any kind of deal that makes sense. The idea would be to frame "statements" as a previously under appreciated communication infrastructure. A physical analog of a search page. The search item is "How much do I owe? or How much do I have?" Type it into Google and get a paper delivered to your mailbox. With ads in the right hand column. Or…maybe somebody should talk to Google directly. I understand they are working on ad distribution for newspapers. So, get Google to do the ads and the analytics and deliver a clean data stream for printers to print. No Marketing Department needed. Of course there are lots of issues that would have to be clarified, but Google seems pretty open to a any kind of deal that makes sense.

The idea would be to frame “statements” as a previously under appreciated communication infrastructure. A physical analog of a search page. The search item is “How much do I owe? or How much do I have?” Type it into Google and get a paper delivered to your mailbox. With ads in the right hand column.

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