Comments on: Best Western Pinches the Grinch this season and delivers lifts of 15%-500% http://www.transpromo-live.com/2008/12/13/best-western-experiences-uplifts-from-15-500-a-transpromo-case-study/ by Transpromo-live Fri, 28 Jan 2011 22:34:30 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Pat McGrew http://www.transpromo-live.com/2008/12/13/best-western-experiences-uplifts-from-15-500-a-transpromo-case-study/comment-page-1/#comment-83 Pat McGrew Wed, 17 Dec 2008 18:59:24 +0000 http://www.transpromo-live.com/?p=131#comment-83 Great application and a great demonstration of what you can do when you get everyone working in the same direction. I love the fact that you have the metrics and can report the results. So many customers just don't permit their stories to be shared in the market and when someone like Best Western steps up to the plate and reveals how it has worked for them, they are to be applauded, along with your team who made it happen. Now the hard work really begins (I know, I bet you thought you'd already done the hard work...). The challenge is in sustaining the application. We see many companies get the first application over the line, and then gain the realization that they have to keep on doing it once the original euphoria wears off. Who is going to keep revisiting the triggers? Who is going to keep the bucket of offer full? Who is going to test the results? My Dad used to say that the reason we spent every weekend under the hood of the '58 Fairlane was that it didn't keep itself running. Same goes with this type of marketing! Cheers! Pat Great application and a great demonstration of what you can do when you get everyone working in the same direction. I love the fact that you have the metrics and can report the results. So many customers just don’t permit their stories to be shared in the market and when someone like Best Western steps up to the plate and reveals how it has worked for them, they are to be applauded, along with your team who made it happen.

Now the hard work really begins (I know, I bet you thought you’d already done the hard work…). The challenge is in sustaining the application. We see many companies get the first application over the line, and then gain the realization that they have to keep on doing it once the original euphoria wears off.

Who is going to keep revisiting the triggers? Who is going to keep the bucket of offer full? Who is going to test the results?

My Dad used to say that the reason we spent every weekend under the hood of the ’58 Fairlane was that it didn’t keep itself running. Same goes with this type of marketing!

Cheers!
Pat

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