The thing that has changed is that information is not sent. It is made available and the actor acquires it. In the act of acquiring they leave tracks that can be analyzed to understand why, who and when they acquired it.

Digital print can be delivered in much closer to real time interventions. With the ability to move from physical to information space, it can also generate the tracking information, in real time, that was previously impossible.

Since behavior happens in physical space in real time, using those new functionalities to solve communication problems in institutional settings gives the organizational innovator a whole new set of tools.

How much time is invested to get a measurable behavior change in how much time? Time is measured in cycle time, not clock time. A cycle is intervention/response or information exchange.

For example, in school an outcome might be homework compliance. An information intervention has to show immediate results. I was able to get 80% homework compliance with a chart and form, in three cycles. Without needing time investment from the actors in the activiy space. If you want details, let me know and I’ll do a post about it.

Small, measurable and cycle time measurement is the issue.

In health, I recently had a problem with insurance coverage for a friend with a life threatening illness. The issue was out of network coverage. After 3 weeks of blablabla, it turned out that a policy was easily available at the same cost that covered an out of state hospital.

So..is there an information intervention, done on a very small scale, that gives positive indications of movement in the right direction? If yes, then let it grow. If not, then try something else. Until you find one that works.