Monthly Archives: December 2008

2009 Predictions (The World and TransPromo!)

The change in the white house will send the signal to the world, that America is changing. The reinvestment of dollars back into America will create new pride in our products and services. The changing of the guards will symbolize new hope and birth the New Economy.

1 out of 4 CMO’s have heard of TransPromo

TransPromo, a transactional printed documents combined with promotional marketing messages, has only been heard of by one in four marketers.

Best Western Pinches the Grinch this season and delivers lifts of 15%-500%

The results are in, and the statement certainly deserves a second look to deliver strategic communications to a customer.

How did one of the world’s largest hotel chains deliver a 15% increase in promotion response?

Next week, the CMO Council will be releasing the final results In an ongoing pilot implementation at Best Western, the world’s largest hotel chain.

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